Mobile usage is growing at a staggering rate. Mobile technology has changed how the world communicates, stays on top of breaking news, shops, and searches for products and services. “Staggering Statistics of Mobile Growth,” was the intro video in our “Are Your Website and Marketing Mobile Friendly” webinar. If you’re not convinced that mobile marketing is a necessity for your business after watching this video, then watch it again.
Full video transcript:
Let’s start with the incredible growth of mobile, not just in the United States, but around the world. Mobile technology is literally changing the world and impacting how remote areas communicate and interact with their neighbors and distant countries. According to Time.com, of the 7+ billion people who live on earth, over 6 billion of them has access to a smartphone. Only 4.5 billion of them has access to working toilets. And only 4.2 billion people own a toothbrush.
There are almost as many cell phone subscriptions as there are people on this planet. And as for smartphone subscriptions, there are over 2.6 billion globally today, and by 2020, there will be over 6 billion. This works out to 70% of the world’s population will be using smartphones in just five year’s time. That’s just plain astronomical growth in just 15 years.
Here in the United States, we’ve seen unbelievable growth in smartphone usage in the past 6 years as well. Currently there are 207 million people in the US using smartphones with that expected to grow to almost 237 million in 2019. That’s 2/3 or 68% of American adults owning a smartphone. In fact, 46% of smartphone owners said their smartphone is something “they couldn’t live without.” You might think this is a ridiculous statement to make, but think about how you felt the last time you couldn’t find your smartphone.
Incredibly, 86% of all adults in the US ages 18-29 have a smartphone and 83% of all adults ages 30-49 have a smartphone. In fact, the only group more likely to have a smartphone than millennials were people living in households earning $75,000 or more annually, Pew Research found 87% of them had smartphones. And 92% of all US adults own a mobile phone of some sort.
The interesting thing to note here is that ownership of desktop and laptop computers has stalled out at 73% of all adults. And that’s about where things were 11 years ago.
But what about tablets you ask? 45% of US adults own a tablet, this up from 4% five years ago according to Pew Research.
All those numbers are staggering. Mobile use of smartphones and tablets has skyrocketed to all time highs and those numbers are still growing. But maybe you’re still not convinced that your market segment is using mobile. Let me tell you how I know that your audience, regardless of their age, is using mobile.
This is my dad. Well, Ok, it’s a cartoon likeness of my dad, mainly because he’d kill me if I used his real picture, but honestly, this isn’t too far off. My Dad’s name is Dale. He 79 years old and he’s a retired funeral director. My Dad is not tech savvy by any stretch. During his career, he never used a computer. Ever. Even suggesting computer use was met with a snarl. Do you know this look friends? I bet you do.
So needless to say, my Dad retired to spend his days and nights and weekends watching sports. On his TV. But let me tell you…something miraculous happened two years ago.
My sister gave my mother an iPad. My mother was really excited. She could watch movies on it, and listen to music, she could keep track of everyone on Facebook, and Facetime with her kids and grandkids, and get her email, and shop. She loved it. But she lost it.
To my father. Who discovered he could watch sports, and check the news, and go online. My non-tech 79 year old father, uses that iPad every day. All the time. So the moral of my story is, if my father is using mobile technology, at 79 years old, after never having used computers or tech in his previous almost eighty years, I’m here to tell you that your audience is using mobile too. And even if they’re not fully adept yet, they are learning and getting more comfortable with it every day.
And what of my mother who lost her precious iPad. Well, she went out and bought an iPhone 6S+. And she’s very happy.