Is Pay Per Click Management Part of Your Secret Sauce?

Online Marketing SEO Secret Sauce

So you’re a small business owner with a website that doesn’t have enough traffic.

What’s the secret sauce? How do you get more qualified traffic into your website?

93% of all online experiences begin with a search engine. When potential customers are searching for your product, they enter keywords into a search engine like Google. Google scours the web to display the most relevant search engine results.

A search engine results page has paid or PPC listings highlighted at the top and down the right hand side of the page. The remaining listings are natural or organic listings and local search listings.

You want traffic now! That’s where a PPC program comes in.

A PPC program can bring your website targeted, qualified prospects who are looking for your product or service. A PPC program can complement an SEO program by bringing increased traffic to your website.

You may have tried Google Adwords or Bing with another vendor without much success. But The URL Dr. does more than just write some ads and place some keywords. We do extensive keyword research to learn exactly how your targeted customers are searching for what you sell. We can control who sees your ads so your marketing dollars are not wasted.

Then we’ll custom design landing pages specifically for your PPC program. We do  A/B Split testing of two different elements of your landing page to see which designs and calls to action your prospective customers react best to.

All along the way we are tracking the results to know which keywords are working and which ones aren’t, so your budget isn’t wasted.

Our PPC program also comes with the option of call tracking. Call tracking will track the source of every call from online marketing and offline marketing. Every online marketing dollar you spend can be tracked back to the source. Our call tracking also records every phone call and allows you to better train your customer service staff.

With all of our programs, we’ll report to you once a month with a video format. After you’ve viewed the video, you’ll have the opportunity to set up a call to ask questions, discuss the direction of your program, and make changes.

Our PPC Management is available for Google Adwords, Bing Advertising, Facebook, and LinkedIn. The URL Dr. is Google Adwords and Bing Advertising certified. Our PPC programs come in two varieties, with and without custom landing pages.

Without custom landing pages, we use the current pages on your website to send traffic from the PPC ads. Monthly management starts at $250 a month.

Our PPC program with custom landing pages gives you the ability to custom tailor your message to match your PPC ads. This method can increase your ability to convert prospects to customers. Monthly management with landing pages starts at $299 a month and includes 2 custom designed landing pages. This program may incur additional monthly charges for websites with over 25,000 unique clicks per month.

With all our PPC management programs, the actual pay per click costs to the search engines are additional and paid directly to Google, Bing, Facebook, and LinkedIn.

Options that may be added to your program include Call Tracking. Starting at $100 a month. Please contact us for more information.

The URL Dr. can help your company increase qualified traffic to your website and the money your website makes. If you would like to read about the results The URL Dr. has obtained for other clients, please read some of the case studies at this link on our website.

Contact The URL Dr. today and find out how we can help you make more money online.

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