Tracy Needham gave a seminar in the beginning bloggers user track entitled, “It’s Easy to Create Killer Content for your Blog.” Tracy is a copywriter and marketing coach with Compelling Communications.
Tracy started her talk with the following statistic: 68% of people said they were more likely to trust a company if the message is coming from a person like me. People want to interact and purchase from people they trust, not big companies without a face.
Tracy reminded the audience that you need to set yourself apart from the pack. Bring to the forefront what you do that makes you different. Communicate the full value of what you do. People buy from people, so its important to show your personality in your blogging. Read more