Best Practices in Filling Out Directory Listings – Part 3

Part 3 in a Series: Getting Started with Local Directory Listings

Local Business Listing Attributes

In Part 1 of our series on local business listings, we went over the requirements to qualify for a listing in Google My Business and the directories, and in Part 2 we discussed which directories to put listings in. So you’ve qualified for a local listing and you have a list of directories. You’re ready to start submitting those listings. Right? 

Hold on a minute. You want to take the time and attention to fill your listing out correctly and completely. Let’s go over a list of best practices for the most important attributes of your local business listing.

Business Title

  • Title should be the real name of your business
  • Do not add tag lines, phone numbers, hashtags, promo codes, or urls
  • Do not use all caps


  • Choose your categories carefully
  • Categories should be relevant to your business
  • Use the Moz Local Category Research Tool to help you choose the right category

NAP (Name, Address, and Phone Number)

  • Needs to be consistent everywhere online: your website, Google My Business, and all directory listings
  • Monitor listings to make sure this information is correct and stays correct
  • Include your local phone number as your main number, not your toll-free number


  • Include hours of operation
  • Photos and video
  • Business description, about us, products or services descriptions
  • Toll-free number and email address
  • Menus, product lists

As we mentioned in Part 1, each online directory has a different process for claiming your business listing and verifying that you are actually the owner. It could be a phone call , text message, an email, or a postcard mailed to you. But make sure you go through the verification process. Some listings will not appear online until they’ve been verified.

Want more information on how to get found locally and win the local SEO game? Download our free eBook, “Demystifying Local SEO” below. And tell us what successes your small business has had with local directory listings.

Download my free eBook: Demystifying Local SEO & Get Found

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