What do you do when the unexpected happens? A market disappears. A new competitor shows up and takes your business away. A pandemic happens and your sales dry up. It’s time to pivot and pivot quick.
About Kim Merritt
Kim has been creating ecommerce solutions and online marketing campaigns for twenty years. Her agency, The URL Dr, works with small and mid-sized businesses, helping them become more successful online. She has more than thirty years of retail experience, which allows her to bring a unique combination of talents and knowledge to clients.
Growing up in a family owned funeral business, Kim is a fourth generation self-employed entrepreneur. Having started her first company, Kim’s Khocolate, a manufacturer of custom molded Khocolates, at the tender age of eleven, and her second company, an internet retailer of brand name dinnerware, she knows first hand the challenges that small and mid-sized businesses face.
Kim’s background allows her to see beyond just custom web design or an local search campaign. She can look at the situation from the eyes of the CEO, the CFO, the Director of Sales, the Director of Marketing, or the business owner (having been all of those things at one time or another, herself). Kim is very successful at guiding clients into profitable online decisions, based on their own unique business model.
In her free time, Kim is the mother of a college graduate and a college sophomore. She also spends time with her two rescued cats, Momma June Bug Jones (aka Buggy) and Mister Kitten Britches (aka Mister).
Entries by Kim Merritt
Bill Litster, founder of Better Biz Info, and a Master Level Certified Profit First professional talks to Kim about the biggest problems small business and freelancers have with money management.
Kim welcomes Beth Gantz, Certified Business Advisor with the Lorain CCC SBDC in Ohio to discuss America’s best kept small business secret, Small Business Development Centers (SBDC). SBDCs can be found in every state in the US, with more than 900 service locations, many attached to colleges, universities and economic development corporations.
Audie Cashion, licensed One Thing Trainer, and founder of The World Peace Center, joins Kim Merritt, The URL Dr., in a lively discussion about achieving extraordinary results and work/life balance in stressful and chaotic times through coaching.
57.3 million people in the United States freelanced in 2019, according to the “Freelancing in America” study conducted by Upwork and The Freelancer’s Union. That’s 36% of the US workforce. Kim Merritt, The URL Dr., and Top Rated Plus Upwork freelancer, explains the gig economy landscape in the US, who is participating in it and […]
In the premiere episode, Kim Merritt, The URL Dr., shares the premise of The Freelance Economy podcast and her background as a serial entrepreneur since the age of eleven. Her success on freelancing platform Upwork, led her to start speaking at national conferences three years ago on how freelancers and small business owners could grow […]