What’s Wrong with My Web Site?

I went to a business networking event this week. I was meeting new people, having great conversations, passing out business cards, when the inevitable question came up. “I have a web site but I don’t understand why I’m not getting more customers from it. Would you take a look at it and tell me what you think?”

I’m not sure when people ask me that question if they really want an answer. I’m a “tell-it-like-it-is” kinda gal. So when you ask me to take a look at your web site, I’m going to tell you exactly what I think of it.  I’ll tell you the good, the bad, and the ugly. And WOW! Small businesses of America…you have got a lot of ugly going on! Read more

Web Design Concepts for Small Business using WordPress

I recently attended WordCamp Raleigh and learned the fabulous concept of using the WordPress environment to host an entire website as opposed to just a blog. Now I’m sure that the rest of the world had embraced this idea eons ago and I just don’t get out enough, but the thought really intrigued me.  WordPress blogs are so easy to use that a child could do it. (If my 13 year old can do it, so can you.) So how easy would it be for a business owner, especially a small business owner on a limited budget, to design and have more control over their own website? Read more

content rules

We’ve all run across websites that look like they were designed in someone’s basement by a 12 year old. Right? I don’t think the majority of business owners set out to design a crappy looking website, but all to often, the end result is just not pretty. I believe most of these cases could be classified under the heading, “you don’t know what you don’t know.”

Web Design for ROI: Turning Browsers into Buyers & Prospects into Leads” by Lance Loveday and Sandra Niehaus delves into the topic of how to design websites that really make money and convert visitors to buyers. This book is an easy read at 190 pages, with lots of colorful pictures to show the good, the bad, and the ugly of web design. Read more

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