Success Story

Bringing a course to life, with pizzazz!

McKissock Learning, a division of Colibri Group, provides online learning solutions for licensed professionals in the real estate, property appraisal, home inspection, land surveying, and banking industries. They’ve served hundreds of thousands of professionals with online training and continuing education courses. When McKissock contacted The URL dr, they wanted to improve course quality scores by breathing some new life and a bit of “pizzazz” into their content.

Project Information


Services Used

Client Specs

In Melissa's own words

Melissa Wilson
Melissa Wilson
VP of Business Development, Colibri Group
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“Kim is wonderful to work with, flexible and creative. Our overall product offering is better for having found her! ”

How We Helped

McKissock's Challenge

The Upwork job post said it all, Need creative instructional designer to make boring text-based course come alive. McKissock needed to spice up their boring (their words… not ours) courses. They were looking for pizzazz!

Melissa Wilson, Vice President of Business Development at parent company Colibri Group, challenged us by handing over the lowest customer rated courses in their portfolio. Our job was to make the content come to life and bring engagement into the courses.

Our Solution

The URL dr definitely had a challenge. The original online courses were text-based with no interactive components or video. To add to the challenge, the material was appraisal training for the real estate industry. Pretty dry subject matter, that we had to figure out how to “spice it up.”

After reviewing and analyzing the learning approach, the audience, the LMS system, and the instructional materials that existed, The URL Dr developed a new online learning program that incorporated animation and storytelling with a real estate theme, that truly spoke to the audience.

The Results

The newly imagined course, with real estate imagery and animated characters, brought the content to life. 147 Videos in total were created for this project. Quality scores of the new and improved courses were through the roof! The client was extremely happy with the results, which led to further courses being updated.

Customer Reviews

kim merritt instructional designer the url dr elearning company

Kim Merritt

The URL dr

"Can I lend a hand?"

Developing video for e-learning courses, marketing, and social media, is one of our specialties. Our video production services have been used by both Fortune 500s and small business. The URL dr is a video production company that produces 100% of our work is produced here in the US. Our video services will help bring your story to life. Let’s talk about how we can work together.

We’ll make your video look fabulous!