
Success Story
High school program saved for EDF
The Environmental Defense Fund (EDF) is a US-based nonprofit environmental advocacy group. The group is best known for its work on issues including global warming, ecosystem restoration, oceans, human health, and advocates using sound science, economics and law to environmental solutions that work. The URL dr has worked EDF for several years creating e-learning courses and animated videos.
Project Information
Objectives
- Turn an in-person program into a asynchronous and synchronous e-learning course
- Create engaging material to capture the attention of high school students
- Make learning about the environment fun
Services Used
- Rise Instructional Design and Course Development
- Animation
- Video Editing
- LMS Consulting
- LMS Setup
Client Specs
- Nonprofit
- Area of Concern: Environment
- 750 Employees
- US Based
In Shannon's own words

How We Helped
EDF's Challenge
Shannon Thomas, manager of Community Engagement and Education for the Environmental Defense Fund, was faced with a huge problem during COVID. Her in-person program for high school students in the Houston area had to quickly be converted into an online learning experience. She hired a vendor to create the first module and the process and finish product was a mess and unusable.
Our Solution
After two conversations, our team put together a plan for Shannon to redesign her in-person program into a hybrid online program that involved e-learning modules designed in Articulate Rise, with Zoom led group sessions.
Shannon’s audience was high school students, so the material had to be fun and engaging to keep this age group’s interest. The URL dr utilized custom animated videos to bring Shannon’s course to life and tell stories related to the environmental impact in the Houston area.
The URL dr also helped Shannon pick a learning management system (LMS) and incorporated community features so students could comment on course material and communicate with other students and the facilitator.
In the end, the program was saved. Post-COVID the online modules are still used in conjunction with in-person led discussions. The URL dr has continued to work with EDF on courses related to the environment, pollution, and health and beauty products.

Kim Merritt
The URL dr
"Can I lend a hand?"
Developing video for e-learning courses, marketing, and social media, is one of our specialties. Our video production services have been used by both Fortune 500s and small business. The URL dr is a video production company that produces 100% of our work is produced here in the US. Our video services will help bring your story to life. Let’s talk about how we can work together.
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