At ADP, their inclusive work environment is thoughtfully designed to be a place where the best ideas thrive. ADP felt that it was important to have an LGBTQ diversity and inclusion policy that is reinforced through diversity training and ADP Pride was born. The company wanted a series of educational videos to highlight topics of inclusion and thoughtfulness toward LGBTQ employees.
ADP brought in The URL Dr to create a series of animated videos around topics such as gender neutral bathrooms, inclusivity at the workplace, coming out at work, heteronormativity, being a strong alley in the workplace, and transgender resume and interview advice.
The videos included a variety of characters in workplace scenes that educated and entertained.