So you have a web site. It’s been live for months, maybe years, and it doesn’t do too much. You think it looks great (or maybe you think it looks OK), but it’s not bringing in the hordes of customers that you thought it would. So what’s wrong?
Let’s start with the most basic of questions. What is the goal of your web site? What is it meant to accomplish? Who is it trying to reach? If you don’t know the answers, it may explain why your web site isn’t performing.
Your web site needs to have clear goals and a detailed plan about where it is going and what it is expected to do. Your web site needs a web strategy. A written plan (like a business plan) that details your objectives, audience, competitors, sources of traffic, strategies, and metrics. Let’s take a look at how each of these areas impact your overall web strategy. Read more