What Is The Goal of Your Web Site?

So you have a web site. It’s been live for months, maybe years, and it doesn’t do too much. You think it looks great (or maybe you think it looks OK), but it’s not bringing in the hordes of customers that you thought it would. So what’s wrong?

Let’s start with the most basic of questions. What is the goal of your web site? What is it meant to accomplish? Who is it trying to reach? If you don’t know the answers, it may explain why your web site isn’t performing.

Your web site needs to have clear goals and a detailed plan about where it is going and what it is expected to do. Your web site needs a web strategy. A written plan (like a business plan) that details your objectives, audience, competitors, sources of traffic, strategies, and metrics. Let’s take a look at how each of these areas impact your overall web strategy. Read more

Keys to Writing a Web Site Strategy

If you have a web site, then you know the incredible amount of time and effort it takes to develop, update, and manage it. Many web sites exist without a clear plan, without any real cohesive thought as to what they are trying to accomplish. As with anything in life, it’s hard to get somewhere when you have no idea of where you are going in the first place.

A web site strategy is very similar to a business plan in that it lays out the goals and key information that will guide online activities. A website strategy works hand in hand with a business plan by outlining how the web site will contribute to the overall business goals.

In “Web Design for ROI: Turning Browsers into Buyers & Prospects into Leads,” Lance Loveday and Sandra Niehaus detail the key principles for successfully managing a web site for optimal return on investment (ROI). They suggest starting with a web site strategy document. Read more

content rules

We’ve all run across websites that look like they were designed in someone’s basement by a 12 year old. Right? I don’t think the majority of business owners set out to design a crappy looking website, but all to often, the end result is just not pretty. I believe most of these cases could be classified under the heading, “you don’t know what you don’t know.”

Web Design for ROI: Turning Browsers into Buyers & Prospects into Leads” by Lance Loveday and Sandra Niehaus delves into the topic of how to design websites that really make money and convert visitors to buyers. This book is an easy read at 190 pages, with lots of colorful pictures to show the good, the bad, and the ugly of web design. Read more