Audiences have a short attention span. Visitors to your website will form a first impression in literally a second and a half. Your web pages have to look professional, convey trust, and provide a clear path to the information that visitor is seeking. In addition, your website needs to proactively work toward getting contact information from your visitors. With landing pages and lead generation forms, your website can help your company with the sales process. Learn how web design and usability can increase your bottom line and the effectiveness of your website.