The MCE enlisted the help of The URL Dr to transform the author’s book into a series of animated videos. Viewers would watch the videos and would be posed with a question at the end. Depending on how the question was answered would determine which video was watched next. The ‘pick-your-own-ending’ style of the videos with the animation took the book’s content and made it accessible in a whole new format. The videos were embedded into a WordPress website for members of the MCE to view.