E-Learning Case Study: LearnDash, URL Dr.

About the Project

Are we allowed to use our own website as a case study? We say, “Sure thing!” Our previous LMS had been built in WordPress Sensei, which was clunky out of the box and had to be custom programmed for design and functionality. We really wanted to utilize LearnDash and have the ability to produce SCORM and TINCAN compliant courses.

Objectives

Improve learning experience for students
Introduce a new LMS design in LearnDash
Produce web pages that are visually appealing without custom coding
Implement landing page funnels

Services Utilized

Instructional design
LearnDash w/Visual Customizer
WooCommerce / WordPress
Paid Memberships Pro, Subscriptions
AffiliateWP
Cart Flows

How We Helped

We used the Visual Customizer plugin with LearnDash for a clean and usable design, straight out-of-the-box, without the need for custom programming. LearnDash was used with WooCommerce and Cart Flows to build out landing page funnels that allowed for payment directly on the landing page, along with upsells and downsells. An affiliate program was implemented with AffiliateWP. Memberships and subscriptions allow bundling of content for special offers and continual income.

The Results

The finished product was a highly improved “Small Business Academy.” The new clean look is easier to navigate from the customer as well as the student view point. The new Cart Flows program is pushing additional content in upsells and downsells with success. LearnDash has given us a robust LMS from which to build off of. Next stop, SCORM courses.