PPC Case Study: Cinefamily Nonprofit Using Google Adwords Grant

About the Company

Founded in 1942, the Cinefamily is housed in Hollywood‘s Silent Movie Theatre, one of area’s most beloved and beautiful cultural landmarks. The Cinefamily provides a destination spot for Los Angelenos and others to rediscover the pleasures of cinema. They are devoted to finding and presenting interesting and unusual programs.

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Objectives

Set up and launch a Google Adwords campaign through the Google Adwords Grant program
Increase qualified traffic to nonprofit’s website
Increase donations and event revenue

Services Utilized

PPC Management

25%

Website Traffic

10,000,000

Ad Impressions

Increase in Revenue

Project

NonProfit

The Cinefamily was awarded a nonprofit Google Adwords Grant for ongoing free advertising within the Adwords PPC program. The URL Dr. set up the program within the guidelines of the grant. Keyword research was completed to target the nonprofit’s target clientele and increase awareness of the organization on a national level. The nonprofit was also interested in driving revenue and donations to its site.

Through the launch of the Google Adwords PPC program, The Cinefamily realized a 25% increase in website traffic. To date, the nonprofit has received over 10 million ad impressions since the launch of their PPC program. In addition to increases in traffic, the nonprofit has also seen increases in revenue.

“Kim did an excellent job of analyzing and understanding our needs, and magically (or so it seemed to us) used that information to get us GREAT results. We’re seeing the effect in our bottom line!”