The Cinefamily was awarded a nonprofit Google Adwords Grant for ongoing free advertising within the Adwords PPC program. The URL Dr. set up the program within the guidelines of the grant. Keyword research was completed to target the nonprofit’s target clientele and increase awareness of the organization on a national level. The nonprofit was also interested in driving revenue and donations to its site.

Through the launch of the Google Adwords PPC program, The Cinefamily realized a 25% increase in website traffic. To date, the nonprofit has received over 10 million ad impressions since the launch of their PPC program. In addition to increases in traffic, the nonprofit has also seen increases in revenue.