About the Company

Murraki Salon is an upscale beauty lounge, focused on premium guest services and products. The salon offers a special focus on creative concepts that are both at the cutting edge of current trends, and based on the classic principles of timeless hairdressing. Murraki is located in Boise, ID.

Objectives

  • Create a website on her own that she could easily manage and update without a 3rd party
  • WordPress site

Murraki Salon Boise ID
DIY Website Murraki Salon

Project

New Site Launch

It’s always exciting to help a new business get off the ground. That’s exactly what we did with Murraki Salon. This brand new business opened it’s doors March 1, 2017, in Boise, ID. But as anyone in business knows, the planning and work that goes into launching a business is more than a full time job.

Murraki Salon owner and founder, Sara Murray, knows first hand the incredible amount of time and work it took to get her new salon opened. She wanted to let her prospective clients know that her salon was coming and get people excited about the grand opening. It was important for Sara to have a website to inform people and act as a lead generation tool for new customers.

But Murraki Salon had a strict budget to adhere to get launched and there was not thousands of dollars available to have a website designed. Sara chose to go with The URL Dr’s do-it-yourself WordPress website and hosting with training. Our online training videos walked her through the setup and launch of her website, months in advance of her grand opening.

We asked Sara about the process of creating her website after it launched. We won’t put words in Sara’s mouth, we’ll let her tell you what she thought first hand:

Do It Yourself Hair Salon Website
Murraki Salon Case Study

In the Client’s Words

A Letter from Murraki Salon owner and founder, Sara Murray

Hi Kim,

Your information has been helpful. I am a hair designer, artist, and business owner from Boise, Idaho. I’m 30 years old. I have a little bit of previous experience, but nothing formally. I built my last website  about 3 years ago with a different WordPress interface and had my hosting through Hostmonster. I basically just YouTubed and asked questions, and kind of buffaloed my way through building that one. It was okay but I know that I never used the program to its full capabilities or got the exact desired look that I was after for the website.

With this business and website endeavor I have a cleaner, more refined professional look in mind.  I tried for quite some time to find someone that I felt could capture my vision to build this website for me. After a lot of contemplation and research I kept coming back to the fact that I didn’t like the idea of paying someone to build it, and then also needing to pay someone to update it or adjusted it anytime anything needs changed. For this reason many people kept recommending me to Squarespace and telling me I needed to get a site there because it was so easy and I could maintain it myself.

After thoroughly investigating Squarespace, and even watching tutorials on building sites there, I decided that it just wasn’t the right fit. At no point did I see an example resembling  the website I was trying to build.  I just felt like I would not be happy with the limitations in the long run. 

I stumbled across the URL Dr. site. I really like the idea of the hosting and training as a package because that way I have the ability to control my own website and I have the long-term tools to maintain it the way that I want/need to. And I also don’t feel like I’m in over my head with the technical jargon and coding. To some degree I have figured out what some of the things do on my own, but the training videos really help fill the holes and help me maximize the things about WordPress that I am less familiar with. 

Also I think that the Enfold theme is an excellent theme, and it even helps just to have that option narrowed down. I think that the theme that I chose for my previous website was part of my problem. When you don’t know what you’re looking at and there’s a hundred  themes in front of you, at some point they all run together and you just pick one.

The other reason why I decided to go with your the hosting/training package is the marketing coaching and the pointers with SEO. This is very valuable to me. I’m interested to learn more about, not only building a beautiful easy-to-navigate website, but also the backside of how to get traffic and build my business with it.

Hope this information is helpful to you.

Sara Murray, Murraki Salon

  • Murraki Hair Salon Website Launch

I really like the idea of the hosting and training as a package because that way I have the ability to control my own website and I have the long-term tools to maintain it the way that I want/need to. And I also don’t feel like I’m in over my head with the technical jargon and coding. The training videos really helped fill the holes and help me maximize the things about WordPress that I am less familiar with.”

Sara MurrayOwner and FounderMurraki Salon

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