We count the number of visits to your website each month.
When your site is getting over 5,000 visits a month, we charge an additional fee for blocks of 25,000 visits. If your site traffic falls, we’ll move you to a lower pricing level.
Marketing Plan Setup Activities
Getting to know your business is an important part of our first month together. We’ll run numerous reports to analyze your current status online and we’ll decide where there’s room for improvement. We’ll discuss all our findings with you during our initial consultation call. Together, we’ll put together a list of goals and objectives for the next year.
If you have Google Webmaster Tools and Google Analytics set up, we’ll run several reports and analyze your traffic. We’ll also look for any errors or problems as reported by Google. Don’t worry if you don’t have these set up, we’ll be doing that for you as we work on your website.
In the first two weeks, you’ll have a call with The URL Dr. to discuss the current state of your online presence. Goals and objectives will be established for the next twelve months.
We’ll run an in-depth SEO Checkup Report which will give you on-page and off-page SEO analysis, site authority, inbound link count, search engine ranking report, web code review, content and link review, local directory listing report, social media report, Google+ Local report, and an analysis of the top 100 pages of your website.
We’ll review all the reports and information we’re given. Any errors or problems we find will be prioritized and fixed.
If you haven’t claimed your Google My Business listing, we’ll do that for you. If you have, we’ll make sure it’s optimized and your Name, Address, and Phone Number (NAP) match your website.
We’ll perform keyword research to find out the best keywords to focus on in your website and online marketing. We’ll also take a realistic look at the competitiveness of the keywords in your market.
We’ll design a custom email template in your Constant Contact account for newsletters or promotions.
Your new website will have a special page for you to enter the email address of customers who have had a good experience with your company. An automated email will be sent to those customers asking them to review your business online. These reviews help your search engine placement and build trust online.
We’ll tie your social media accounts into your Constant Contact account so all your emails are automatically posted to your social media. We’ll also design a social campaign for you.
We’ll set up or optimize one social media account.
We’ll create a series of automated emails that will be sent on specific days to new customers or to prospects. These automated emails can help you during the sales process and after the sale has occurred.
We’ll take the keyword research we did and design a Google Adwords campaign to target your prospects in a set geographic area.
Ongoing Marketing Activities
Your new website is designed and launched first. Then your online marketing activities will begin. Depending on your level of service, we’ll be working on social media, pay per click campaigns, content marketing, SEO, email marketing and lead generation.
We’ll be running a combination of social promotions on Facebook including contests, coupons, and downloads through Constant Contact. Your level of service depends on how many we’ll be running throughout the year.
You’ll have regularly scheduled calls with your campaign manager to report on the status of your account and talk to you about what successes you’re seeing in your business.
We’ll be designing and sending out an email to promote and advertise your products and services.
You’ll enter customer emails into a special webpage on your website and an email will automatically be sent requesting your customer review your business online. This helps your search ranking and increases trust online.
We’ll continue to review all the reports and information we collect on your account. Any errors or problems we find will be prioritized and fixed.
We’ll handpick directories to submit your business to. High quality citations are an important part of local search. A different number of citations will be submitted throughout the year depending on your level of service.
You’ll have an opportunity once a month to inform us about what is going on in your business. We’ll write social media posts around the information you provide. We’ll also share industry information to your audience.
Your drip email campaign will automatically send a series of emails to customers or prospects throughout the year.
We’ll monitor what’s being said about your business, your competitors, and your industry in social media.
We’ll write custom content as a lead generation tool for you to use on your website and in social media. We’ll discuss options during your first consultation.
Once a month you’ll have the opportunity to tell us what is going on in your business. We’ll take that information and create blog posts for your website.
We’ll continue to monitor and improve your pay-per-click marketing campaign on Google Adwords.
We always want you to be informed about your online efforts, what’s working and what needs to be tweaked. You’ll receive comprehensive reporting to keep you on top of everything going on from responding to reviews online to knowing what the competition is doing.
See how much traffic is coming to your site and where it’s coming from.
Keep on top of your search engine rankings for your most important keywords.
See who is linking to your site and what the value of those links are.
See all the factors that impact being found on a local search.
See what new citation listings we’ve been able to place for you.
See what directories you’re listed in and if your Name, Address, and Phone Number (NAP) are correct and consistent across all your listings.
See what new reviews have been left online about your business. You’ll want to respond to these in a timely fashion.
This report will show conversions for your website: sales made, lead forms filled out, email addresses added, whatever we determine your conversions are.
We’ll track your Moz.com rank and domain authority to see if your website is improving its trust factors.
Constant Contact will provided reports on each email and social media campaign we run. See open rates, click through rates, and actions.
See how many email addresses you acquire each month.
Keep on top of your social media standing. What’s being said about you? What posts are connecting with your audience?
WordPress Premium Theme
Our favorite theme for small business is the Enfold Premium WordPress theme by Kriesi. We’ve gone one better and provide each hosting account a free copy of our Amplify Loud Child Theme made especially for small business, to be used with Enfold. This premium theme combination and our hosting is absolutely the best website environment for small business.
Learn how to create an awesome looking blog for your website.
Get pre-made graphics with calls-to-action you can use to guide your visitors to their goal (and yours). Our system also instructs you how to make your own calls-to-action.
Lead generation forms allow you to collect visitor contact information that you can use to follow up with prospective clients. Use preconfigured lead gen forms or make your own.
We backup your website automatically, every day. So rest easy knowing your data is securely stored off-site and is accessible with one-click restores.
Our theme is mobile optimized for smartphones and tablets. You won’t get a mobile optimization penalty from Google using this theme.
We’ll design custom images and graphics to go with your new website. You may also provide us with your own images of your business, product or service.
We’ll customize your new WordPress website with the Enfold theme and the Amplify Loud child theme and get everything set up in our hosting environment.
We’ll build your site with SEO and Local Search in mind. Our WordPress sites are set up with Yoast SEO, the best SEO plugin on the market, to track your ongoing SEO efforts.
Easily connect all your social media accounts with a click of a button.
Our system easily integrates with Constant Contact.
Our system is set up to integrate with Google Analytics.
We automatically update your WordPress instance for you, whenever a new version is released. You’re always up-to-date and secure.
WordPress Website Hosting
You don’t have time to worry about the up time and security of your website. Our premium WordPress hosting takes care of everything for you. We’ve got your back.
Unlike shared hosting, your website is allotted its own space and resources on our virtual private server. It’s safer, automatically scales to your traffic, and can make your site faster.
We take care of all WordPress software updates for you. Your site stays up-to-date with the latest security patches and features.
The more traffic you have the more disk space we allocate to your website.
We backup your website automatically, every day. So rest easy knowing your data is securely stored off-site and is accessible with one-click restores.
We monitor your website 24/7 for hackers and malware. In the unlikely event you do get hacked, we’ll fix it for you. For free.
Server-level caching makes your WordPress site crazy fast. You never have to worry about configuring clunky caching plugins. It’s taken care of for you.
We’ll migrate your site from your current host to our fabulous environment for you. Just give us the word and we’ll take care of everything at no charge.
Want to build a new WordPress website or redesign a current one? We’ll give you a password protected demo site to work with. Share credentials and let team members watch the progress. When you’re ready to go live, just give us the word.
We think the Enfold premium theme for WordPress is the BEST theme for small and mid-sized businesses. We think so much of it, our Toolkit products are designed to use it and our videos were created to teach you how to get the most out of it. It’s easy to use, packed with features and makes your website look fantastic.
We’ve made further customizations to the Enfold theme for small and mid-sized businesses. Our child theme sits on top of the Enfold theme with even more features and functions.
We’ll take care of registering and renewing your domain name. It’s included in the price.
You’ll get one business email account with your company’s domain name. Each account comes with 10 GB of storage. Additional email addresses are available separately.
WordPress Online Training System
Each custom WordPress website comes with our Small Business Online Training System with over 350+ instructional videos on how to use WordPress, the Enfold theme, how to do your own online marketing and grow your business. Our videos are made for entrepreneurs and business owners. They are simple, easy to understand and made for beginners.
Training videos for novice WordPress users. Covers the basics of setup and using WordPress to manage your business website.
We love the Enfold theme, so we’ve got a whole series of videos that show you how to get the most out of it. Over 60 videos in fact. More than anywhere online.
Watch our video series on how to strategically grow your business through online channels. Learn how to do market research, customer research, competitive research, create goals, and monitor your progress.
Learn search engine optimization techniques that can help your small business get found online. We cover on page elements that you can control within your WordPress website.
Even if you don’t have Photoshop or professional graphics software, learn how to make your own website images.
Learn how to use social media in your business. Courses from the basics to more advanced use in Facebook, Twitter, LinkedIn, Google+ and Pinterest.
We offer several courses to teach you how to take your email and event marketing to the next level with Constant Contact. Learn how to integrate your social media into your email marketing.
Learn the basics of website design to convert your visitors to customers and how to be mobile friendly.
Over 350 instructional, step-by-step and best practices videos for small business in online marketing, web design and online growth.
Get free access to monthly fee based workshops.
Training with coaching comes with one-on-one consulting to help you get your online plans executed. Limited to two hours per month.
Get even more out of your WordPress website and online marketing efforts with these great add-ons
Frequently Asked Questions
Can I upgrade or downgrade at any time?
You can upgrade whenever you feel you need additional help or want to turn up the volume in your online marketing efforts. Our Marketing Plans with Websites are annual contracts you can upgrade but you can’t downgrade until your current contract is expired.
I’m worred about cyber security and my site getting hacked. Is my site safe with you?
We take security very seriously. Most small businesses don’t understand how vulnerable they are to getting hacked. More than 50% of all small business websites have suffered from some sort of security breach or hack, even if they don’t know it. That’s why security is a priority. We are so sure that your site is safe on our system that we promise if your site gets hacked, we’ll fix it for free. We’ve got your back and we’re watching.
Can I pay monthly?
Sure. We understand cash flow. That’s why we give you the option of saving up to 16% by paying annually or paying month to month for our Marketing Plans with Websites. With month to month payments, we’re basically stretching out the payments for your new website and beginning marketing efforts over the course of the whole year. Because the set up and design of your program is very labor intensive, you can not cancel these plans without a cancelation fee. Fees depend on how far into your contract you are, how much you have paid in and what services have been delivered. Contact us for a month by month payoff chart.
Can I move my website off your system if I don’t like it?
We hope you won’t leave, because we’re going to try very hard to keep you for the long term. But, if you decide to leave us you can at any time.
We will never, ever hold your site or domain hostage from you. You own it, 100%. It’s yours. Always.
This is one of the reasons why we exclusively use WordPress. If you decide you want to move it, you can take your site and theme to any company that hosts WordPress websites. We won’t move it for you, but we’ll give you the ability to so. We do require packages with WordPress websites that were created for customers on our 12 month payment system be paid in full or the cancellation fee be paid in full before websites are released to be moved off our system.
What if I have a question or a problem?
We provide email and phone support to our marketing and website clients. Email support is answered within 24 hours and phone calls are answered or returned the same day. Any package with coaching services provides one-on-one phone calls scheduled throughout the month. One-on-one coaching is limited to 2 hours per month.