Local SEO Marketing Activities Setup
Getting to know your business is an important part of our first month together. We’ll run numerous reports to analyze your current status online and we’ll decide where there’s room for improvement. We’ll discuss all our findings with you during our initial consultation call. Together, we’ll put together a list of goals and objectives for the next year and your Local SEO Marketing program.
1
2
3
4
5
6
7
8
9
10
11
1
If you have Google Webmaster Tools and Google Analytics set up, we’ll run several reports and analyze your traffic. We’ll also look for any errors or problems as reported by Google. Don’t worry if you don’t have these set up, we’ll be doing that for you as we work on your website.
2
In the first two weeks, you’ll have a call with The URL Dr. to discuss the current state of your online presence. Goals and objectives will be established for the next twelve months.
3
We’ll run an in-depth SEO Checkup Report which will give you on-page and off-page SEO analysis, site authority, inbound link count, search engine ranking report, web code review, content and link review, local directory listing report, social media report, Google+ Local report, and an analysis of the top 100 pages of your website.
4
We’ll set up or optimize one social media account.
5
If you haven’t claimed your Google My Business listing, we’ll do that for you. If you have, we’ll make sure it’s optimized and your Name, Address, and Phone Number (NAP) match your website.
6
We’ll perform keyword research to find out the best keywords to focus on in your website and online marketing. We’ll also take a realistic look at the competitiveness of the keywords in your market.
7
We’ll design a custom email template in your Constant Contact account for newsletters or promotions.
8
You’ll have a special web page to enter the email address of customers who have had a good experience with your company. An automated email will be sent to those customers asking them to review your business online. These reviews help your search engine placement and build trust online.
9
We’ll tie your social media accounts into your Constant Contact account so all your emails are automatically posted to your social media. We’ll also design a social campaign for you.
10
We’ll create a series of automated emails that will be sent on specific days to new customers or to prospects. These automated emails can help you during the sales process and after the sale has occurred.
11
We’ll take the keyword research we did and design a Google Adwords campaign to target your prospects in a set geographic area.
Ongoing Local SEO Marketing Activities
Your online marketing activities will begin immediately after setup. Depending on your level of service, we’ll be working on social media, pay per click campaigns, content marketing, local SEO, email marketing and lead generation.
1
2
3
4
5
6
7
8
9
10
1
Includes either a social promotion on Facebook using contents, coupons, or downloads, or a workflow with automated emails.
2
We’ll be designing and sending out an email to promote and advertise your products and services.
3
You’ll have regularly scheduled calls with your campaign manager to report on the status of your account and talk to you about what successes you’re seeing in your business.
4
We’ll handpick directories to submit your business to. High quality citations are an important part of local search. A different number of citations will be submitted throughout the year depending on your level of service.
5
You’ll have an opportunity once a month to inform us about what is going on in your business. We’ll write social media posts around the information you provide. We’ll also share industry information to your audience.
6
We’ll design a review program to increase the number of online reviews you get from customers.
7
Your drip email campaign will automatically send a series of emails to customers or prospects throughout the year.
8
We’ll monitor what’s being said about your business, your competitors, and your industry in social media.
9
We’ll write custom content as a lead generation tool for you to use on your website and in social media or we’ll write monthly blog posts up to 300 words. We’ll discuss options during your first consultation.
10
We’ll managed a pay-per-click marketing campaign on Google Adwords.
Reporting
We always want you to be informed about your online efforts, what’s working and what needs to be tweaked. You’ll receive comprehensive reporting to keep you on top of everything going on from responding to reviews online to knowing what the competition is doing.
1
2
3
4
5
6
7
8
9
10
11
12
1
See how much traffic is coming to your site and where it’s coming from.
2
Keep on top of your search engine rankings for your most important keywords.
3
See who is linking to your site and what the value of those links are.
4
See all the factors that impact being found on a local search.
5
See what new citation listings we’ve been able to place for you.
6
See what directories you’re listed in and if your Name, Address, and Phone Number (NAP) are correct and consistent across all your listings.
7
See what new reviews have been left online about your business. You’ll want to respond to these in a timely fashion.
8
This report will show conversions for your website: sales made, lead forms filled out, email addresses added, whatever we determine your conversions are.
9
We’ll track your Moz.com rank and domain authority to see if your website is improving its trust factors.
10
Constant Contact will provided reports on each email and social media campaign we run. See open rates, click through rates, and actions.
11
See how many email addresses you acquire each month.
12
Keep on top of your social media standing. What’s being said about you? What posts are connecting with your audience?
Lite Local Marketing Plan Calendar
If you choose the Lite Local Marketing Plan, this is the schedule of activities that will take place during your annual contract.
Basic Local Marketing Plan Calendar
If you choose the Basic Local Marketing Plan, this is the schedule of activities that will take place during your annual contract.
Pro Local Marketing Plan Calendar
If you choose the Pro Local Marketing Plan, this is the schedule of activities that will take place during your annual contract.
Xtreme Local Marketing Plan Calendar
If you choose the Xtreme Local Marketing Plan, this is the schedule of activities that will take place during your annual contract.
Get even more out of your WordPress website and online marketing efforts with these great add-ons
Work from home with The URL dr
Our mission is to create engaging e-learning, but it doesn't stop there. We believe work should be fun. Our team members are given the freedom to be creative in an environment that welcomes diversity. Their unique contributions help drive our success. At The URL dr, we're committed to building a work-from-home culture that recognizes and supports the entrepreneurial mindset and lifestyle. If you're looking for place where you can make a difference, join us.
