The ASBDC national conference is right around the corner. This year, in our nation’s capital, Washington, DC. I’ll be speaking for the 4th year in row with exciting new topics and lively panelists, that are sure to make my three presentations memorable.
This year the ASBDC has chosen the theme “Connect & Protect.” I’ve been working on several presentations to help SBDC counselors from around country learn more ways to help their small business clients to connect with new customers and develop new ways of doing business.
The Freelance Economy
My first presentation on Friday, September 7th at 8:00 am in the China Town Room is “The Freelance Economy: Growing & Connecting Small Businesses Through Online Freelance Sites.” I’ll be talking about the incredible rise of freelance sites such as Upwork, Freelancer, and Fiverr, and how today’s small businesses can not only make money on these sites, but how they can grow through talent acquisitions and using freelancers.
I’ll be sharing statistics of the Freelance Economy that will set the stage for how SBDC clients can utilize the internet’s biggest freelance marketplaces. I’ll be highlighting ten different freelance platforms, their costs, pros and cons, strategies for using freelance sites, and a list of best practices for standing out and connecting.
I’ll be wrapping up this presentation with a question and answer session from the audience.
OMG! Your Client’s Online Marketing is Awful!
Presentation #2 on Friday, September 7th at 10:00 am in the Silver Linden Room, is a repeat of last year’s standing room only presentation. This year I’ll be joined by Eric Spellman of Spellman and Associates, Keith Yurgosky, Business Consultant at the University of Scranton SBDC, and Drew Tonsmeire, SBDC Area Director from the University of Georgia SBDC.
If you were in attendance last year, you know this is one lively and outspoken group. I’m sure this year won’t disappoint as we discuss online marketing for small business and how SBDC counselors can help their clients’ marketing campaigns not suck.
Attendees are invited to bring questions, as we open the floor to what the audience wants to discuss. Get there early, or you might be sitting on the floor.
Overcoming Your SBDC’s Social Media Challenges
Friday is going to be a busy day for me, with yet a third presentation on my calendar. Join me at 4:00 pm on Friday, September 7th, in the China Town Room for “Overcoming Your SBDC’s Social Media Challenges.” This is another panel that I’ll be sharing with Keith Yurgosky and Kristen Mozian, Marketing and Communications Manager of the Connecticut SBDC.
In this panel, we’ll be discussing how SBDC Centers can overcome challenges when doing in-house social media. We’ll look at best practices and do a Q&A with attendees to answer their questions on how to be social.
Washington’s 38th Annual America’s SBDC Conference is shaping up to be the best conference yet. Every year the conference attracts 1,300 plus SBDC professionals from around the United States. This conference offers professional development for the advisors, trainers, and directors of the SBDC.
Join me at the Washington Marriott Marquis on September 6, 7, and 8, as I speak and attend this educational adventure to help America’s small businesses become even better. See you in DC!