Why Can’t the Locals Find My Website?

 
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Lessons

Customer Reviews and Ratings in Local Search

Length: 8 minutesAuthor: Kim Merritt-ButlerComplexity: Easy

Reviews and Ratings in Local Search

Do you look at online reviews before trying a new restaurant or making a hotel reservation? Online reviews can have a huge impact on whether or not a prospective customer is willing to try your product or service. Learn how the search engines look at reviews.

How Your Website Impacts Local Search Results

Length: 5 minutesAuthor: Kim Merritt-ButlerComplexity: Easy

Website Impacts Local Search

Your website is really the core online marketing piece your company has. All your marketing activities and social media, stem from your website. Learn the different factors of your website that impacts local search results.

Top 10 Local Ranking Factors

Length: 4 minutesAuthor: Kim Merritt-ButlerComplexity: Easy

Top 10 Local Ranking Factors

How exactly does Google decide who is in the top search results and what is impacting your business' ability to show up in the local 3 Pack on Google? Find out with the Top 10 Local Ranking Factors on Google.

Local search can heavily impact whether or not your audience can find your business in your own town or city. But with some time and attention to local search marketing techniques, you can beat the competition in the race to place in the local search results.

In this course, we’ll define local search and look into the many different factors that help Google decide if you stack up against the competition to win one of the top 3 local search results for your business keywords. We’ll discuss the local listings directories and the importance of citations. Then we’ll look at the importance of reviews and ratings from your customers.

A variety of online marketing efforts such as social media, email marketing, and blogging can all be done with local flair and intent. We’ll pass along some great tips and tricks to help you with content and posts that can increase local awareness. Your website plays an important role in your local search efforts, so we’ll look at a couple of things you want to make sure your website has in place.

We’ve also got two great top 10 lists to guide you to the do’s and don’ts of local search ranking factors. Lots of great information in this presentation, so get ready for local search success.

 

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