Introduces online organic search, the difference between organic and paid search, different ways Google displays organic search results, why organic search is so important, and the agenda for this course.
Covers common myths about search engines, on page and off page search ranking factors, and planning your SEO efforts.
Introduction to keywords and their importance to organic search and your website, different types of online queries, and how to know which keywords to use.
Why keyword research is so important, what keyword research can be used for, how to create a seed list, keyword research tools, and how to find winning keywords.
Lists 10 SEO tools that can make your optimization efforts easier and more comprehensive.
Discusses best practices in on-page search engine optimization including title tags, meta descriptions, url structure, and keyword usage. Also includes The URL Dr.'s favorite WordPress SEO plugin.
Introduces the concept of inbound linking and how it impacts your ability to show up in the search results. This lesson discusses how inbound linking has changed over the years, strategies you can use today, and how doing this incorrectly can get you penalized by Google.
This lesson covers writing for the web, knowing your audience, guidelines for better online writing, and ideas for what to write about.
Focuses on basic design elements that can improve overall conversion of visitors to customers on your website. Discusses the information your web pages need to convey to visitors in 5 seconds or less. Lists basic design elements that every page of your website must have. Don'ts in web design.
This lesson explains the basics of Google Panda, Penguin, Pigeon, and Hummingbird and how they can effect your search ranking.
Are you invisible to Google? Have you been penalized for bad linking practices? There are many reasons why your customers may be having trouble finding your website.
Learn best practices in various website design and search engine optimization (SEO) techniques that can help put your website on the map. For beginners and intermediates (you don’t need to be a programmer to attend…really).
In this course, you’ll learn:
- The most important parts of your webpage for customers vs. Google
- How to use graphics and images in your website
- Search engine optimization (SEO) basics and best practices
- Why customer reviews are imperative if you want anyone in your own town to find your website
- Why you should be blogging
- Tools of the pros to help you get found by the search engines
- Introduction to the Google Zoo (panda, penguin, hummingbird, pigeon) and why you need to be aware of all these animals and birds