How to Use Constant Contact for Email Success

 
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Lessons

Campaigns That Drive Action - Newsletters

Length: 14 minutesAuthor: Kim MerrittComplexity: Easy

This lesson covers the basic concepts behind campaigns, email newsletters, and how to write content. Delves into what is content marketing and content marketing best practices. How to use content marketing in newsletters.

Email Newsletters Best Practices

Length: 15 minutesAuthor: Kim MerrittComplexity: Easy

Learn email best practices. Covers how to write subject lines, when to send your email, and using social media to expand your reach.

How to Send Your First Email Newsletter

Length: 23 minutesAuthor: Kim MerrittComplexity: Easy

Step-by-step walk through of how to create a newsletter. We'll use all the best practices from the Email Campaigns: Newsletter video. We'll include a short survey. We'll connect our social media accounts to Toolkit. We'll schedule and send newsletter.

Overview of the Reporting Tab

Length: 11 minutesAuthor: Kim MerrittComplexity: Easy

Overview of the different parts of the reporting tab. Looks in-depth at individual engagement information you can see within a contact's unique file.

Autoresponders

Length: 2 minutesAuthor: Kim MerrittComplexity: Easy

A brief explanation of what Autoresponders are with CC's cute video

How to Send a Single Product Featured Email

Length: 10 minutesAuthor: Kim MerrittComplexity: Standard

How to create a single featured item email with the Discount Template. Include Downloadable Button Overlays in the follow up materials. Create an Easter Basket email for Godiva.

Email isn’t dead. In fact, it’s still one of the best ways to communicate with customers and prospects. Constant Contact’s email product is made especially for small business, but are you really utilizing it and getting optimal results from your email campaigns?

This course will show you step-by-step, how to take your email marketing to the next level. We’ll cover automation techniques with autoresponders that can help sell your product for you. From set up to making pre-designed templates your own, this course gives you tips and tricks for getting the most out of Constant Contact and teaches best practices for email marketing.

In this course, you’ll learn:

  • Best practices in email design and email marketing
  • How to pick the right email template
  • How to redesign 3 of Constant Contact’s most popular templates, and make them your own
  • How to send your first email newsletter
  • Reporting and analysis
  • How to grow your list and expand your reach
  • How to set up and use autoresponders
  • How to send a single product vs a multiple product email
  • Email success stories
  • How to perform list maintenance

 

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