This lesson covers the basic concepts behind campaigns, email newsletters, and how to write content. Delves into what is content marketing and content marketing best practices. How to use content marketing in newsletters.
Learn email best practices. Covers how to write subject lines, when to send your email, and using social media to expand your reach.
Review the top 8 Constant Contact email newsletter templates and give examples of what can be changed in their designs.
Step-by-step walk through of how to change the Volunteer email template to suit your business.
Step-by-step walk through of how to change the Professional Card email template to suit your business.
Step-by-step walk through of how to change the Referral email template to suit your business.
Step-by-step walk through of how to create a newsletter. We'll use all the best practices from the Email Campaigns: Newsletter video. We'll include a short survey. We'll connect our social media accounts to Toolkit. We'll schedule and send newsletter.
Overview of the different parts of the reporting tab. Looks in-depth at individual engagement information you can see within a contact's unique file.
How to use the reporting functionality for email newsletters. What to look for to improve.
Best practices on how to increase the size of your email list.
A brief explanation of what Autoresponders are with CC's cute video
How to Set Up Autoresponders to automate email sending and lead generation campaigns.
How to use Autoresponders to celebrate an Anniversary of when someone signs up for your email list.
How to set up an Autoresponder series specifically to a group of people after an event or trade show. Walk through how to customize the Thank You template.
How to delete Recommended for Removal names and export them out of the system.
How to create a single featured item email with the Discount Template. Include Downloadable Button Overlays in the follow up materials. Create an Easter Basket email for Godiva.
2 featured items in an Easter email designed for Godiva.
Find out how a nonprofit raises $1,000 per email and learn some tips on how to succeed with email marketing.
In A Pickle uses Constant Contact to keep customers up-to-date about weekly specials and to send exclusive coupons to their most loyal customers.
For more than a decade, The Grafton Inn has used Constant Contact to build customer relationships to keep visitors coming back year after year.
An overview of how to use each of the insert functions that are in email templates when you click on the edit pencil icon.
Email isn’t dead. In fact, it’s still one of the best ways to communicate with customers and prospects. Constant Contact’s email product is made especially for small business, but are you really utilizing it and getting optimal results from your email campaigns?
This course will show you step-by-step, how to take your email marketing to the next level. We’ll cover automation techniques with autoresponders that can help sell your product for you. From set up to making pre-designed templates your own, this course gives you tips and tricks for getting the most out of Constant Contact and teaches best practices for email marketing.
In this course, you’ll learn:
- Best practices in email design and email marketing
- How to pick the right email template
- How to redesign 3 of Constant Contact’s most popular templates, and make them your own
- How to send your first email newsletter
- Reporting and analysis
- How to grow your list and expand your reach
- How to set up and use autoresponders
- How to send a single product vs a multiple product email
- Email success stories
- How to perform list maintenance