Social Media 101 for Business

 
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Lessons

Social Media 101 for Business (Preview)

Length: 6 minutesAuthor: Kim Merritt-ButlerComplexity: Easy

Social Media 101 for Business Online Course

Can you tell the difference between a Vine and a Tweet? If all this social media stuff confuses you, have no fear, you've come to the right place. In this Course, we'll discuss the basics of social media for business to help you determine what networks are right for you.

Social Media 101 - Facebook (Preview)

Length: 8 minutesAuthor: Kim Merritt-ButlerComplexity: Easy

Social Media 101 Introduction to Facebook

Have you considered using Facebook for your small business, but you're not quite sure if it's right for you? In this video, we discuss the basics of Facebook, the demographics of the average FB user and how to tell if it's right for your business.

Social Media 101 - Twitter

Length: 3 minutesAuthor: Kim Merritt-ButlerComplexity: Easy

Social media 101 for Twitter

Are 140 character Tweets right for your business? In this introduction to Twitter, you'll learn the basics of Twitter and the demographics of the average user to help you determine if Twitter can work for your business.

Social Media 101 - LinkedIn

Length: 3 minutesAuthor: Kim Merritt-ButlerComplexity: Easy

Social Media 101 - LinkedIn

LinkedIn could be described as "Facebook for business." Is your business on LinkedIn? Learn the demographics of the average LinkedIn user and what companies are doing on this social network.

Social Media 101 - Google+

Length: 1 minutesAuthor: Kim Merritt-ButlerComplexity: Easy

Social Media 101 - Google+

Is your audience on Google+? Find out in this introduction to social media on Google+ tutorial. You'll learn demographics about users of Google+ and how other businesses are using this network to reach their customers.

Social Media 101 - Pinterest

Length: 2 minutesAuthor: Kim Merritt-ButlerComplexity: Easy

Social Media 101 - Pinterest

This pin-board style social media network is growing by leaps and bounds. Is your target audience on Pinterest and should your small business be there? Find out in this lesson.

Social Media 101 - YouTube

Length: 3 minutesAuthor: Kim Merritt-ButlerComplexity: Easy

Social Media 101 YouTube

Is YouTube a social media network? Some consider it one of the biggest. Find out more about the social aspects of YouTube and how your small business can reach customers there.

Social Media 101 - Instagram

Length: 2 minutesAuthor: Kim Merritt-ButlerComplexity: Easy

Social Media 101 Instagram

What kind of people use Instagram? Find out in the intro to Instagram and social media 101. You'll learn the demographics of the average Instagram user and how other businesses are using this social network.

Social Media 101 - Tumblr

Length: 3 minutesAuthor: Kim Merritt-ButlerComplexity: Easy

Social Media 101 - Tumblr

Tumblr is one of the world’s most popular social blogging platforms. It’s actually a cross between a social networking site and a blog. Find out if your business should be using Tumblr and the demographics of the average Tumblr user.

Social Media 101 - Vine

Length: 1 minutesAuthor: Kim Merritt-ButlerComplexity: Easy

Social Media 101 - Vine

Is a 6 second video the way to market your small business in social media? Find out the target audience on Vine and see if it matches your company's.

Social Media 101 - Snapchat

Length: 2 minutesAuthor: Kim Merritt-ButlerComplexity: Easy

Social Media 101 - Snapchat

Right out of "Mission Impossible," Snapchat with it's self-destructing messages disappear seconds after they are received. Can your business possibly get in front of Snapchat's young audience with messages that evaporate to the audience? Maybe. Learn more about Snapchat in this introductory lesson.

Social Media 101 - Etiquette

Length: 2 minutesAuthor: Kim Merritt-ButlerComplexity: Easy

Social Media Etiquette

Don't forget your social media etiquette. It’s important to keep these do’s and don’ts in mind as you use social media to market your organization.

Social Media 101 Wrap Up

Length: 1 minutesAuthor: Kim Merritt-ButlerComplexity: Easy

Social Media 101 Wrap Up

We'll recap what we've discussed in this introductory lesson about social media for business.We'll recap what we've discussed in this introductory lesson about social media for business.

Interested in marketing your business or organization with social media, but not sure where to get started? Don’t feel overwhelmed. “Social Media 101” was designed for you.

We’ll cover the value of using social media to reach your customers and how it can lead to new customers, as well as driving repeat sales. We’ll go over the basics of the big 5 social media networks: Facebook, LinkedIn, Twitter, Google+, and Pinterest.

In this course, you’ll learn:

    • Basics of the 5 most popular social media networks
    • How to evaluate the social networks and find the ones that are best for your business or nonprofit
    • How to post on the different social media networks
    • What kind of content to post on social media
    • Free tools to manage your social media and help you plan your posts in advance
    • How social media can lead to new customers and prospects
    • Using social media and email together to get you in front of more potential customers

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