Small Business Planning for Website Success

 
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Lessons

Know Your Industry (Preview)

Length: 4 minutesAuthor: Kim Merritt-ButlerComplexity: Standard

Know Your Industry Video Lesson

Before you start building a website, you need to understand the industry that you're in. Learn about researching your industry in your own hometown and across the internet. Downloadable workbook pages provided to help you with your research.

Know Your Company

Length: 3 minutesAuthor: Kim Merritt-ButlerComplexity: Standard

Know Your Company Video Lesson

No one knows your company better than you. But you need to be honest with yourself and determine what your strengths and weaknesses are. Downloadable workbook pages provided to help you analyze your strengths and weaknesses.

Know Your Competitors

Length: 2 minutesAuthor: Kim Merritt-ButlerComplexity: Standard

Know Your Competitors Online Lesson

Learn how to complete a competitive analysis on your top 5 competitors. Five downloadable workbook pages provided for competitive analysis.

Spying on Your Competitors

Length: 4 minutesAuthor: Kim Merritt-ButlerComplexity: Standard

Spy on Competitors Online Course

Wouldn't it be great to be able to spy on the competition. Learn several tricks to turn your computer into your favorite spy tool.

Know Your Customers

Length: 6 minutesAuthor: Kim Merritt-ButlerComplexity: Standard

Know Your Customers Lesson

Do you really know what your customers want? You can't build a website until you do. Learn how to find out in this lesson. Downloadable workbook pages provided.

Build Your Brand

Length: 3 minutesAuthor: Kim Merritt-ButlerComplexity: Standard

Build Your Brand Video Lesson

Guidance is provided to help you develop your brand and consider how to include it into your website. A downloadable workbook page is provided.

Create a Website Spreadsheet

Length: 1 minutesAuthor: Kim Merritt-ButlerComplexity: Standard

Create a Website Spreadsheet Video Lesson

Organize all the data and information you'll need for the development of your website in a spreadsheet. A sample is provided. Downloadable workbook pages provided.

How to Do a Content Audit

Length: 2 minutesAuthor: Kim Merritt-ButlerComplexity: Standard

How to Do a Content Audit Video Lesson

Learn how to do a content audit of existing information in your business. A downloadable workbook page is provided as a guide.

How to Create a Content Development Plan

Length: 2 minutesAuthor: Kim Merritt-ButlerComplexity: Standard

Create a Content Development Plan

Your website is made up of content. Learn how to create a prioritized list of the new content you'll need to develop for your website. A downloadable workbook page is provided to assist you in the development of your content plan.

On Page SEO Elements

Length: 10 minutesAuthor: Kim Merritt-ButlerComplexity: Standard

On Page SEO Elements Video Lesson

Learn the most important on page elements that effect your website's search engine optimization (SEO) and how you can use them.

How to Do Keyword Research

Length: 4 minutesAuthor: Kim Merritt-ButlerComplexity: Standard

How to do Keyword Research Online Video

In this lesson, you'll learn how to do keyword research with free tools available online from Google Adwords. A downloadable workbook page is provided.

Create a Tagline

Length: 1 minutesAuthor: Kim Merritt-ButlerComplexity: Standard

Create a Tagline Online Course

Learn how to create a tagline to help visitors to your website better understand what you do. A downloadable workbook page is provided.

How to Create User Scenarios and User Paths

Length: 4 minutesAuthor: Kim Merritt-ButlerComplexity: Standard

Create a User Scenarios Lesson

Create user scenarios for your product or service and develop different paths through your website these users will travel in their efforts to buy from you. Downloadable workbook pages have been provided.

How to Create a Sitemap

Length: 4 minutesAuthor: Kim Merritt-ButlerComplexity: Standard

Create a Sitemap Lesson

Every website is composed of a series of interwoven pages. Learn the importance of a sitemap in the development of your website and how to create one. A downloadable workbook page is provided.

How to Write Title Tags and Meta Descriptions

Length: 4 minutesAuthor: Kim Merritt-ButlerComplexity: Standard

Write Title Tags and Meta Descriptions

Learn best practices in writing title tags and meta descriptions for your website, to increase the effectiveness of your on page SEO and see examples of how the chocolate industry does it. Downloadable workbook page provided.

Don’t design or redesign a website without taking this course! “Small Business Planning for Website Success” walks entrepreneurs, business owners, and start-ups through the research and planning steps to get the website they really need. Most businesses don’t design a website with a plan in mind. Even worse, is letting the design of your website up to a “web designer” who doesn’t even know your business.

In this course, you’ll be provided with a framework that walks you through a set series of steps to research your industry, your market, and your audience to find out what is needed. Then you’ll look into your own organization for what makes you different and gives you the edge. You’ll learn how to take all that information and develop a unique selling proposition that will give you the basis for content development, keyword research, an search engine optimization (SEO) plan, a sitemap for your web pages, and user paths through your new site. Everything is with the end in mind, converting your visitors to customers.

This course was designed with an online website as the goal, but the planning steps outlined here will help you offline as well.

In this course, you’ll learn:

  • How to research your industry and competitors
  • How to spy on your competitors to gain online data and information
  • Learn what your customers really want
  • Develop a Unique Selling Proposition (USP)
  • Create a tagline for your business and website
  • How to create user scenarios and customers paths through your website
  • How to set goals and baselines to track your progress
  • The basics of search engine optimization (SEO)
  • On page SEO elements that can impact your search engine placement
  • How to create a keyword seed list
  • How to do keyword research
  • How to do a content audit
  • Create a content development plan
  • Suggestions for how to write title tags and meta descriptions

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