Goes over best practices using a selection of websites such as The Grommet, WerkPress, and Crate & Barrel as examples. 5 seconds you have when a visitor lands on your web page. E-commerce and standardizing image sizes. Abstract images for service businesses. Image purpose and use of calls-to-action. Image composition and orientation in regards to fitting on your site and where to add calls-to-action and text. Image file naming with keywords. Use of image alt tags.
This lesson covers the difference between pixels vs. DPI. You'll learn about the three major types of images: .jpg, .png, .gif with definitions, pros and cons, when to use them. This lesson covers image quality vs file size, page load speed and how it can impact the conversion rate and seo of your website, an explanation of image width and height in pixels, and color profiles. A discussion of resolution vs image size and the impact of retina display monitors and image resolution on today's websites is included.
This lesson covers 12 online royalty free image sites that you can use for your website. It also includes an explanation of different types of image licenses.
Learn how to use Fotolia.com for sourcing great images and graphics for your website.
In this lesson, learn about 9 free photo editors to use in place of Adobe Photoshop.
Learn how to use Pixlr, a free online and downloadable software photo editing program. This is the closest software to Photoshop available, at no charge.
Learn how to make thousands of different web icons, free. Use them in your social media, on your website, in your emails, where ever.
This lesson will define image optimization and explain why it's so important. You'll get a list of free optimization tools you can use and step-by-step instructions on how to use one of the biggest tools, Kraken.
Even if you’re not a graphic designer and even if you don’t have Photoshop, you really can make beautiful, compelling images for your website and online marketing.
In this course, you’ll learn the basics of image design, pixels vs. DPI, the difference between JPEG, GIF and PNG images and when to use each, image quality vs file size, page load speeds and how your images can slow down your website, and resolution vs. image size. We’ll cover tips and tricks of the pros to help you look better on line. You’ll get instruction on how to use a variety of free tools to edit your images and graphics into exactly what you need and how to use calls-to-action that will inspire your visitors to buy. Learn how to optimize your images for the web and make free icons to use on your site.
As part of the course, you’ll get a free icon, button, and call-to-action pack that you can use on your website. Don’t miss this opportunity to take your graphics and image creation to the next level.