How to build your business with Upwork

The Freelance Economy for Companies Part 2 Lead Gen & Sales – Upwork Edition

How to build your business with Upwork

The Freelance Economy for Companies Part 1 How to Hire – Upwork Edition

Freelancers learn Upwork in 7 days

The Freelance Economy for Freelancers – Upwork Edition

Mastering Enfold WordPress Theme Course

Mastering The Enfold Theme By Kreisi for WordPress

This master course offers a phased approach for business and nonprofit to create a website in WordPress with the Enfold theme, that will meet their customers’ needs and their organization’s goals. Step-by-step instructions lead novices through the entire process of designing or redesigning a website, from start to finish.

The instruction focuses on how to use WordPress, one of the best content management systems available, in which to build small to mid-sized business and nonprofit websites. It’s versatility and ease of use make it the perfect system for novices and do-it-yourself’ers.

One of the most popular WordPress themes available is the Enfold theme by Kriesi. With its Avia Layout builder, demo pages and customizable theme options, it makes creating a website as easy as point and click, while still producing a professional and modern look.

Learn how to use the Enfold Theme, the best WordPress theme for small business. Get walk through instruction on how to use Avia Layout Builder with all its drag-and-drop functionality.

This course makes learning Enfold and WordPress faster and more efficient than trying to figure it out on your own. Take your WordPress website into your own hands and empower yourself with the knowledge to make changes and manage your own website.

You’ll also get instruction on how to use The URL Dr’s custom child theme, Amplify Loud, that was designed to be used with the Enfold theme.

Creating Pro Images for the Web Course

Creating Professional Images for Websites and Social Media

Even if you’re not a graphic designer and even if you don’t have Photoshop, you really can make beautiful, compelling images for your website and online marketing.

In this course, you’ll learn the basics of image design, pixels vs. DPI, the difference between JPEG, GIF and PNG images and when to use each, image quality vs file size, page load speeds and how your images can slow down your website, and resolution vs. image size. We’ll cover tips and tricks of the pros to help you look better on line. You’ll get instruction on how to use a variety of free tools to edit your images and graphics into exactly what you need and how to use calls-to-action that will inspire your visitors to buy. Learn how to optimize your images for the web and make free icons to use on your site.

As part of the course, you’ll get a free icon, button, and call-to-action pack that you can use on your website. Don’t miss this opportunity to take your graphics and image creation to the next level.

Small Business Planning for Website Success Course

Small Business Planning for Website Success Course

Don’t design or redesign a website without taking this course! “Small Business Planning for Website Success” walks entrepreneurs, business owners, and start-ups through the research and planning steps to get the website they really need. Most businesses don’t design a website with a plan in mind. Even worse, is letting the design of your website up to a “web designer” who doesn’t even know your business.

In this course, you’ll be provided with a framework that walks you through a set series of steps to research your industry, your market, and your audience to find out what is needed. Then you’ll look into your own organization for what makes you different and gives you the edge. You’ll learn how to take all that information and develop a unique selling proposition that will give you the basis for content development, keyword research, an search engine optimization (SEO) plan, a sitemap for your web pages, and user paths through your new site. Everything is with the end in mind, converting your visitors to customers.

This course was designed with an online website as the goal, but the planning steps outlined here will help you offline as well.

In this course, you’ll learn:

  • How to research your industry and competitors
  • How to spy on your competitors to gain online data and information
  • Learn what your customers really want
  • Develop a Unique Selling Proposition (USP)
  • Create a tagline for your business and website
  • How to create user scenarios and customers paths through your website
  • How to set goals and baselines to track your progress
  • The basics of search engine optimization (SEO)
  • On page SEO elements that can impact your search engine placement
  • How to create a keyword seed list
  • How to do keyword research
  • How to do a content audit
  • Create a content development plan
  • Suggestions for how to write title tags and meta descriptions