Employee advocacy programs can help your company increase reach and brand awareness by utilizing your employees’ connections on social media. Learn the staggering statistics revolving around the cost of employee engagement and how a well utilized group of social posting employees can increase your bottom line. Read the full article, “How to Mobilize the Power […]
I’m very excited to announce that I’ll be speaking at the BlogPaws Conference 2017 in Myrtle Beach, SC. Bloggers can’t rely on their audience to keep visiting their blog. They need to pull them in with email. My presentation, “Email Isn’t Dead – How to Grow & Engage Your Audience with Email Marketing” will take place […]
From “Social Media 101 for Business,” this video introduces Facebook. If you’re business has thought about using Facebook, but you’re not quite sure if this is the proper platform for you, this is a great, quick review of the largest social media network. Below is the transcript to this video.
Many small businesses feel overwhelmed when it comes to social media. With a limited number of hours in the day, it’s hard to contemplate where extra time to post to social media is going to come from, let alone exactly what one is supposed to say. “I just don’t have time for social media,” is […]
As you get started with your business social media efforts, it’s important to keep a couple of do’s and don’ts in mind.
In this week’s webinar, “How to Market Your Small Business or Non-Profit Online,” The URL Dr. answered questions about core marketing concepts. Here’s an excerpt from our Q&A session:
“Do you have suggestions for best practices for using calls to action?”
“You want to make sure that your calls to action are at the top of your webpages, at the top of your emails. That they are visual and that they are easy to see. I often get on small business websites with particular colors. When you land website, where is your eye drawn? It should not be drawn anywhere but to the call to action. That’s the most important thing on your website or in your email. Everything else is just an accessory to that call to action.”