Are you invisible to Google? Have you been penalized for bad linking practices? There are many reasons why your customers may be having trouble finding your website. Google uses over 200 different parameters in its algorithm to decide what websites show up in the number one spot in the search results and which one shows […]
Optimizing your website is dependent on the proper use of keywords on your pages. Here’s the list of where to use keywords in your website, that accompanies our House Calls video, Where to Use Keywords in Your Web Pages from yesterday. Our example is a page from Constant Contact’s website, where they optimized for the keyword “email marketing.”
Using keywords properly on your web pages is important to get good search engine ranking and also to communicate clearly to your visitor. In today’s House Calls video, The URL Dr. talks about how to optimize your web pages with the use of keywords.
Video Transcript:
Let’s now look at all the places on your web page that you’ll want to use those keywords you spent so much time and attention researching. I’m going to use a web page from Constant Contact as an example, but first let’s see how I found this page. Read more
This week’s House Calls video talks about common myths that the business community has about search engines. The URL Dr. clears up misinformation and sets the record straight.
Video Script:
There is a great deal of misinformation and misunderstanding in the business community about how search engine optimization works. In addition, many business owners have out of date information coupled with practices that have fallen out of favor with the search engines to get your site ranked. This adds up to a muddled mess and many websites that are suffering with poor search engine rankings. Let’s start our SEO discussion by clearing up several myths about the search engines.
Q&A With The URL Dr. – What are Garbage Links?
In this week’s webinar, “How to Market Your Small Business or Non-Profit Online,” The URL Dr. answered questions about core marketing concepts. Here’s an excerpt from our Q&A session:
Question:
“What are garbage links?”
Answer:
“Inbound links, these are other websites that are linking to your website, but they don’t have anything to do with your business. They’re not relevant. Years ago it was very popular to buy links from ‘link farms.’ They would attach links to your website from thousands of other websites all over the place or overseas that didn’t have anything to do with your company. When you hear companies talk about being penalized a lot of the time this is what this is from.”
Q&A With The URL Dr. – How Much do Online Business Directory Listings Cost?
In this week’s webinar, “How to Market Your Small Business or Non-Profit Online,” The URL Dr. answered questions about core marketing concepts. Here’s an excerpt from our Q&A session:
Question:
“Is there a cost associated with claiming listings on online business directories?”
Answer:
“With most of them no. Now there are some directories that you have to pay for, but the big ones that I listed and the ones that are the most important for you to be in, do not have a cost. There are free listings available.”
