The Obama campaign obviously sees the value in pay-per-click advertising and internet marketing. The Obama camp currently has an aggressive online marketing campaign underway, according to a story published last Friday by T.W. Farnam in The Washington Post. The president’s campaign has spent $12.3 million in online ads, so far. That’s five times more than the $2.3 million Obama spent four years ago when running against Hillary Rodham Clinton for the Democratic nomination. This is also far more than what is being spent on his television, radio and telemarketing efforts combined.
Obama knows what we in the internet marketing world have known for some time. Online marketing is a necessity in 21st century, and in many cases, has a much better return on investment than traditional advertising in the newspaper, on the radio, and with direct mail. Tim Lin of Precision, an ad firm that works with Democratic campaigns, said, “If you’re not advertising online, you’re missing out on a huge chunk of people and an ability to influence them.”
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