With the increase in the amount of online video and animation I’ve been producing, here at The URL Dr, I decided to take the Adwords Video Certification exam. I’m quite happy to announce I passed with flying colors.
Think you know Google? Think again, as The URL Dr. discovered at a recent small business retreat sponsored by the Lord Fairfax Small Business Development Center. In a presentation entitled “Google to Great: Version 2.0”, self proclaimed “google-ologist” and president of W3Consulting, Ray Sidney-Smith discussed the immense power and range of Google. Within the next few months, Sidney-Smith will be publishing his first management technology book, called “Google Your Small Business” which will outline how to take advantage of the well over 500 Google based products and services to manage and market entire companies, small to large.
What’s the secret sauce? How do you get more qualified traffic into your website? Read more
Microsoft requires all accredited professionals to take a yearly exam to become recertified in their pay per click management program. You can view my creditials on the Bing Accredited Professional Member Profile site.
The Obama campaign obviously sees the value in pay-per-click advertising and internet marketing. The Obama camp currently has an aggressive online marketing campaign underway, according to a story published last Friday by T.W. Farnam in The Washington Post. The president’s campaign has spent $12.3 million in online ads, so far. That’s five times more than the $2.3 million Obama spent four years ago when running against Hillary Rodham Clinton for the Democratic nomination. This is also far more than what is being spent on his television, radio and telemarketing efforts combined.
Obama knows what we in the internet marketing world have known for some time. Online marketing is a necessity in 21st century, and in many cases, has a much better return on investment than traditional advertising in the newspaper, on the radio, and with direct mail. Tim Lin of Precision, an ad firm that works with Democratic campaigns, said, “If you’re not advertising online, you’re missing out on a huge chunk of people and an ability to influence them.”
I recently launched a new Google Adwords campaign for a client. This client had tried Adwords several years ago with a trial campaign that they ran for several months. They didn’t have any noticeable success with it and turned it off. The account sat for several years with no action until the client hired me. I had asked the client about opening a new account, but they preferred to use the original account. I had not seen significant problems with using an existing account with another campaign in it, so I loaded the new campaign into the old account.
I started turning ad groups on and thought it was curious that the majority the quality scores were twos. There were a few ones mixed in, as if that were any better. I was used to new campaigns starting out with a quality score of seven, so this was not the norm. I tried increasing some of the bids to see if this would alter the quality scores and it did not. With a quality score of two, my new ads weren’t even running. No client wants to hear their ads aren’t running, they want to see results. Read more