Kim Butler Constant Contact All Star Award Winner 2017

The URL Dr Wins 2017 Constant Contact All Star Award

I’m honored to have been voted for the second year in a row, a Constant Contact All Star Award winner. As a CC solution provider for more than five years and an email marketing advocate, I love to share my knowledge and success with email marketing to small business clients.

Q&A With The URL Dr. – Best Practices for Calls to Action?

 Q&A With The URL Dr. – Best Practices for Calls to Action?

In this week’s webinar, “How to Market Your Small Business or Non-Profit Online,” The URL Dr. answered questions about core marketing concepts.   Here’s an excerpt from our Q&A session:

Question:

“Do you have suggestions for best practices for using calls to action?”

Answer:

“You want to make sure that your calls to action are at the top of your webpages, at the top of your emails.  That they are visual and that they are easy to see.  I often get on small business websites with particular colors.  When you land website, where is your eye drawn?  It should not be drawn anywhere but to the call to action.  That’s the most important thing on your website or in your email.  Everything else is just an accessory to that call to action.”

Read more

Q&A With The URL Dr. – Will my Emails Look Good to Mobile Users?

Q&A With The URL Dr. – Will my Emails Look Good to my Mobile Clients?

In this week’s webinar, “Is My Marketing Mobile Friendly and Why Should I Care?,” The URL Dr. answered questions about making your website and email mobile friendly.   Here’s an excerpt from our Q&A session:

Question:

“How can I make sure that my emails look good to mobile users?”

Answer:

“Send it to yourself.  Before you send it out to your audience, you want to make sure to test it.  Send it to yourself, take a look at it on your phone, on your Ipad or other tablet.”

Read more

Q&A With The URL Dr. – Are my Clients Using Desktop vs. Mobile?

Q&A With The URL Dr. – Are my Clients Using Desktop vs. Mobile Device?

In this week’s webinar, “Is My Marketing Mobile Friendly and Why Should I Care?,” The URL Dr. answered questions about making your website and email mobile friendly.   Here’s an excerpt from our Q&A session:

Question:

“I’m not sure who is using a mobile device and who is using a desktop.  Is there a way I can tell what device my clients are using?”

Answer:

“This is an important question because obviously because if you’ve got tons of people using mobile devices and you’re not aware of this.  And your site’s not responsive design and you’re not worrying about what your emails look like but you really do have a lot of people using it and you don’t know about it.  How do you find out?”

Read more

Q&A with The URL Dr. – How Do I Know If My Email is Too Long?

Q&A with The URL Dr. – How Do I Know If My Email is Too Long?

In this week’s webinar, “Is My Marketing Mobile Friendly and Why Should I Care?,” The URL Dr. answered questions about making your website and email mobile friendly.  Here’s an excerpt from our Q&A session:

Question:

“How do I know if my email is too long?”

Answer:

“For those of us who  like to write, we sometimes have a hard time deciding exactly how long is too long.  The best thing to do is to send that email to yourself.  You always want to test your email out before you send it out to your entire audience.”

Read more

Q&A with The URL Dr. – What are the Best Ways to Get Followers on Facebook?

Q&A with The URL Dr. – What are the Best Ways to Get Followers on Facebook?

In this week’s webinar, “Rock Your Holidays and Grow Your Business,” The URL Dr. answered questions about kick-starting your online marketing efforts during the busy holiday season.  Here’s an excerpt from our Q&A session:

Question: “What are the best ways to get followers and likes on Facebook?”

Answer: “Unfortunately, Facebook isn’t quite as easy to get traffic into as it used to be in the beginning.  First of all, whether or not somebody sees your post on Facebook is all ruled by their Edgerank algorithm, this wonderful, complex set of all these different things that Facebook looks at to decide whether or not it is going to show your post.”

Read more