In the upcoming week, I’m paying tribute to one of my favorite online marketing and pr gurus, David Meerman Scott. I love David Meerman Scott. I’m not afraid to admit it (although please don’t tell our spouses). Love and admiration aside, I think David’s books are a must read by any small business owner and / or anyone that deals in online marketing and ecommerce. So, I’ll be reviewing my favorites in this book review series that I’m calling: “Don’t Hate Me For Loving David Meerman Scott.”
First up…The New Rules of Marketing and PR: How to Use Social Media, Blogs, News Releases, Online Video, and Viral Marketing to Reach Buyers Directly, 2nd Edition
“New Rules” details how the internet has completely shattered the rules of traditional marketing and public relations. It’s not about contacting the press to sell your story. It’s not about posting a brochure of your product offering. It’s not about using propaganda to sell your wares.
The New Rules are about having a voice and taking part in a conversation. It’s about solving problems for people and educating. It’s about establishing yourself and your company as a trusted resource, an expert at whatever it is that you do. It’s about new ways to reach people. Read more