Wayne Sutton gave a seminar entitled “Using WordPress to Build your Brand and Telling your Start-Up Story” in the Power Users Track. Wayne is the business development and marketing strategist for TriOut and Partner of OurHashtag.
His suggestion for bloggers was to talk a bit more about yourself in the beginning, to use shamless plugs in fact. This was in direct opposition to what many bloggers had to say in the way of self promotion.
Wayne suggested having a content strategy for your blog. Set goals and know before you start why you are blogging and what you hope to get out of it. Sit down and come up with a list of topics you can blog about and plan time to write about them. Wayne has a strong marketing background and he talked about building a marketing strategy for your blog. Building your brand by word of mouth is still the number one way to get the word out and blogging is the perfect venue. Read more