I really enjoyed hearing Jeffrey Cohen, the Social Media Manager of Howard, Merrell and Partners, contributing editor of SocialMediaB2B.com, and a partner in OurHashtag at WordCamp Raleigh 2010.
A blog is a way to talk to the people you want to do business with. Cohen told audience members to think like your customers. Think about what types of questions they are asking. Make a list of the top 20 questions your customers have asked and blog about these. Read more