Your company logo should always be in the upper le@ hand corner of your web page and it should be a link back to your homepage.
Web design has the power to transform your online results
What is the Goal of Your Web Page?
The best designed websites have a purpose for every page
I’m on your website. Now, what do you want me to do? Where do you want me to go?
One of the biggest mistakes I see on websites is not having calls-to-ac1on that contribute to the goal of the page. Every page on your website should have a goal. Whether that goal is to get contact information from a potential lead, get a customer to buy something, get a visitor to sign up for your email newsletter, or lead someone in a direction to more information, every page needs to have a distinct and specific purpose.
If your page doesn’t have a purpose, then it shouldn’t be on your website. Objectively look at each page of your site from the visitor’s point of view and decide if the correct call-to-action exists and if they’re strong enough. Look at the images that you’ve used on the page. Do they support the call-to-action and the goal of the page? If they don’t, you need to think about another graphic.
The Importance of Lead Generation
How to capture visitor information before they leave forever