Beginner’s Guide to Facebook Video

A basic introduction for businesses considering Facebook

From “Social Media 101 for Business,” this video introduces Facebook. If you’re business has thought about using Facebook, but you’re not quite sure if this is the proper platform for you, this is a great, quick review of the largest social media network. Below is the transcript to this video.

Transcript to “Social Media 101 – Facebook:”

So now let’s dive into a basic introduction and review of each of the social media networks. We’re going to start to what we collectively call “The Top 5” social networks. Facebook, Twitter, LinkedIn, Google+, and Pinterest. Most likely you’re using or considering using at least one of these for your business. We’re going to walk through each one, quickly discussing the basics of each network, who uses it, the user demographics, and how other businesses are using each network.

This isn’t going to be an in-depth analysis of each channel, or a thorough how-to for each…what we want to do is familiarize you with these Top 5 channels so you’ve got some more insight as you either confirm your decision to focus on one or as you weigh the decision on where to start. These are listed in size by number of active monthly users. But don’t just look at the size of the network when you’re deciding whether or not you should participate. You want to consider the audience that is participating in these networks. If your audience is participating, then there’s a good chance you should be there too.

So now let’s dive into a basic introduction and review of each of the social media networks. We’re going to start to what we collectively call “The Top 5” social networks. Facebook, Twitter, LinkedIn, Google+, and Pinterest. Most likely you’re using or considering using at least one of these for your business. We’re going to walk through each one, quickly discussing the basics of each network, who uses it, the user demographics, and how other businesses are using each network.

This isn’t going to be an in-depth analysis of each channel, or a thorough how-to for each…what we want to do is familiarize you with these Top 5 channels so you’ve got some more insight as you either confirm your decision to focus on one or as you weigh the decision on where to start. These are listed in size by number of active monthly users. But don’t just look at the size of the network when you’re deciding whether or not you should participate. You want to consider the audience that is participating in these networks. If your audience is participating, then there’s a good chance you should be there too.

Facebook is especially popular with women. 77% of all American adult women who are online, are using Facebook, compared to 66% of all American adult men who are online, use Facebook.

Facebook is dominated by over 25 users, but still has over 50M users under the age of 25. It is more popular with middle aged adults than any other social network. In fact, in recent years Facebook has seen large numbers of it’s younger audience jump ship for networks such as Instagram and Snapchat.

Facebook is popular with users in every area, 74% of all internet users in urban areas are using Facebook, compared with 72% in suburban areas and 67% in rural areas.

Facebook is popular with every income level. Of internet users, you have 73% of those earning less than $30,000 a year using Facebook, 72% of those earning $30,000 to $49,000, 66% of those earning $50,000 to $74,000 and 78% of those earning over $75,000.

Facebook is also popular with every education level. Whether you have just a high school diploma or you’re a college graduate, on average 72% of all US internet users are on Facebook.

42% of marketers report that Facebook is critical or important to their business. 16M local business pages have been created since May of 2013, according to Facebook. Most likely your competition is on Facebook, which is definitely a reason to consider being there as well.

Businesses on Facebook need to stand out from the crowd by posting interesting, relevant and unique content. You’re looking for your Facebook fans to interact and respond to your posts with likes, shares and comments. Facebook is the best social network if you’re looking to reach a large audience.

Retail businesses are using Facebook to drive customers into e-commerce sites and local stores with special offers, coupons and promotions. Users who like retailers on Facebook are looking for exclusive offers. Here we see All Modern that is advertising a Free Shipping offer and using a “Shop Now” call-to-action button to drive visitors to their website. This post received 85 likes, 8 comments and 15 shares.

B2B companies are using Facebook to Many third party sites like Constant Contact, Woobox and Gleam provide apps that work with Facebook to offer the technology to

Here Little Passports is sharing a link to more information about their geography based learning product for preschoolers and elementary aged children. This company has built a strong community with its users. You’ll see below the post where users are posting pictures of their children with the product. This post has 398 likes, 23 comments and 72 shares. This interaction boosts the post in natural search and increases the number of Facebook users who see the post.

B2B companies may not have a coupon or discount offer to tout on Facebook, but there are other ways to appeal to corporate audiences. One way is a contest like this one that Flywheel is running. Every day in the month of February, they gave away a gift to users who registered for their contest on that day. Contests are a great way to get the attention of prospective clients, especially if the prize is the product or service that you offer. Another way B2B companies can use Facebook is by giving away content in exchange for Liking the page and giving their email address. White papers, eBooks, case studies, how-to guides, top 10 lists are all ways that B2B’s can increase their visibility and trustworthiness with their audience on Facebook.

Bride & Groom offered a coupon for liking their Facebook page. This company used third party Facebook app Woobox. Woobox works with Facebook, Twitter, Instagram, Pinterest, and YouTube.

Here Beardbrand Beard Oil uses a unique 3rd party app from Gleam to run a contest where they are giving away free product. Users gain entries by doing different tasks like visiting their website, liking their page of Facebook and following them on Instagram. Gleam works with Facebook, Instagram, Pinterest, Tumblr, Twitter, and YouTube.

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