In part 1 of Have you Looked at Your Website Lately? we discussed 10 best practices for search engine optimization (SEO). It would be great if we could stop at that, but SEO only addresses getting the traffic to your web site. Now we have to address how to convert that traffic into customers. The best […]
About Kim Merritt
Kim has been creating ecommerce solutions and online marketing campaigns for twenty years. Her agency, The URL Dr, works with small and mid-sized businesses, helping them become more successful online. She has more than thirty years of retail experience, which allows her to bring a unique combination of talents and knowledge to clients.
Growing up in a family owned funeral business, Kim is a fourth generation self-employed entrepreneur. Having started her first company, Kim’s Khocolate, a manufacturer of custom molded Khocolates, at the tender age of eleven, and her second company, an internet retailer of brand name dinnerware, she knows first hand the challenges that small and mid-sized businesses face.
Kim’s background allows her to see beyond just custom web design or an local search campaign. She can look at the situation from the eyes of the CEO, the CFO, the Director of Sales, the Director of Marketing, or the business owner (having been all of those things at one time or another, herself). Kim is very successful at guiding clients into profitable online decisions, based on their own unique business model.
In her free time, Kim is the mother of a college graduate and a college sophomore. She also spends time with her two rescued cats, Momma June Bug Jones (aka Buggy) and Mister Kitten Britches (aka Mister).
Entries by Kim Merritt
In the past month, I’ve had the opportunity to look at several new client websites. I was instantly struck by the same basic mistakes that were made on each one. The shocking thing about the website designs was it didn’t seem to matter if a professional website designer had been used or the business owner […]
Did you ever step back and take a look at what your website was really communicating to first time visitors? Is your website saying, “I have a terrible design and I’m really confusing to navigate…so, maybe you should go somewhere else.” Or how about, “I don’t care what you want. This is what I’m going […]
Over the past few months, I’ve had several conversations with clients about their need for a blog. I’ve explained all the benefits of blogging, the how to’s of blogging, and how easy it is to blog. On more than one occasion, I’ve been met with resistance and comments that lean toward, “What in the world […]
If you have a web site, then you know the incredible amount of time and effort it takes to develop, update, and manage it. Many web sites exist without a clear plan, without any real cohesive thought as to what they are trying to accomplish. As with anything in life, it’s hard to get somewhere […]
While on a business trip this week, I accompanied a colleague in Columbus, OH, to the local Web Analytics Wednesday. WAW is the world’s largest social network for web analytics professionals. These Wednesday meetings are held around the globe, monthly or quarterly, and provide free food and drink along with a great speaker from the […]
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