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Pay for Performance PPC Pricing

How are you paying for management of your paid search program? Are your management fees a percentage of your ad spend? If so, you're rewarding your agency for spending more of your money. The URL Dr. recognizes that this model doesn't work. You need a partner in your paid search engine marketing pricing and pay per click management. Ask The URL Dr. to examine your ppc program today.

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Key to Paid Search Engine Marketing Paid Search Engine Marketing Pricing *** Don't encourage your agency to spend more of your money by paying them as a % of what they spend.
Pay for Performance Pay Per Click Management Ask The URL Dr. about Pay for Performance PPC. Get your money's worth from paid search engine marketing pricing.
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Paid Search Engine Marketing Pricing with PFP Model

When you pay an agency a paid search management fee that is based on a percentage of your ad spend, there is no incentive to decrease your costs. With a Pay for Performance PPC model from The URL Dr., it's all about decreasing your costs and increasing your ROI. To qualify for a Pay for Performance PPC Management Program, you need:
  • a Google Adwords or Yahoo pay per click program that has been active for at least 1 year
  • average PPC monthly spend of at least $10,000 a month
  • web site analytics that has been in place for at least 1 year
  • be willing to share sales and marketing data and critical financial data to allow accurate tracking of ROI
  • be willing to give The URL Dr. design and content control of the web site landing and conversion pages
If the requirements are in place and the willingness exists to actively persue a Pay for Performance agreement, the first step is an in-depth assessment to accurately quote your project:
  • Client Interview - detailed questioning session with key personnel about the company and its current stage of growth
  • Website Audit - assessment of your current and past performance
  • Industry and Competitive Research - assessment of your industry and who your top competitors are
  • Keyword Review - review of current keywords in use
A Strategy Document and Pay for Performance Contract are presented to the client outlining the baseline, goals, key performance indicators (KPI's), and timeline. Once the paperwork is signed, the Implementation Phase takes place and all fixes and new project components are completed. Monthly Management takes over once the Implementation is completed and continues to make ongoing improvements to the plan.

The URL Dr. becomes your online marketing partner. With a Pay for Performance PPC agreement both you and The URL Dr. have an investment in making the program profitable. Ask for Pay for Performance Paid Search Engine Marketing Pricing today. If you don't qualify, The URL Dr. offers flat fee based pricing, the Fix It and Go Program, and internet advertising strategies for small business that can help you achieve your goals until you grow into our Pay for Performance model. Remember, The URL Dr. makes money when you do, so your bottom line is always the top priority.
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