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Corporate BloggingIn today's competitive online world, your company needs to stand out. You need to have a unique voice. You need to share information. Corporate blogging gives companies that opportunity. From the CEO to the customer service department, there are people at your company who have voices that need to be heard. Customers value truth and honesty, with a bit of humanity. Let The URL Dr. show you how corporate blogging can help your online presence. |
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*** You don't need a dime to publish a blog, just a computer and an internet connection. |
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The URL Dr. suggests sharing your passion for what you do in a blog. Your blog visitors and customers will respond positively. |
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| Corporate Blogging |
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Corporate Blogging"What good is a blog going to do my company? I sell toilets! We can't blog about toilets."The URL Dr. says you absolutely can and should blog about toilets. Remember, the idea in corporate blogging is to show that your company is an expert in your field or industry, even if that industry is plumbing related. You want to stand apart from your competitors. A fact filled blog about toilets or anything else can give your company an edge over the competition. Put a little humor in it and show your company has real people working for it. Customers love to know that the corporations they are doing business with have a human side. Corporate blogging is about reaching your customers in a new way. It's about giving people a chance to interact with your company and your people. Think about what the lifetime value of just one customer is worth to your company. Then think about what it cost you to acquire that one customer. Building the relationship with that customer through corporate blogging and other social media efforts is a small price to pay for customer retention. The URL Dr. can help your company set up a blog and then show you what to do with it. Give several people in your company the opportunity to blog about their department and how they reach your customers. From the top down, corporate blogging gives people a chance to share their experiences about your service or product and connect with customers. Corporate blogging needs to be part of an overall Holistic Website Marketing Plan that The URL Dr. can help you define. Used in conjunction with pay per click marketing, search engine optimization, and social networking, corporate blogging can help your online ROI soar. Contact The URL Dr. today to find out how you can start corporate blogging your way to profits and positive online buzz. |
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