In the past month, I’ve had the opportunity to look at several new client websites. I was instantly struck by the same basic mistakes that were made on each one. The shocking thing about the website designs was it didn’t seem to matter if a professional website designer had been used or the business owner tried to do the website in-house, the same mistakes were made by both.

What I don’t think business owners realize is the impact that a few simple oversights can have on their overall online effectiveness and profitability. First of all, not implementing search engine optimization (SEO) best practices can have a major impact with the amount of natural search engine traffic your site will receive. Second, if some basic best practices of not only web site design, but also web site usability, aren’t followed, you won’t convert the traffic that does arrive on your site. Tons of visitors on your website is great, but if they don’t become customers, what’s the point! Read More→