Client: Counter Intelligence / CIA Counters
Location: Silver Spring, MD
Objective: To expand the direct to consumer side of their granite and countertop installation business that had been introduced four months previously.
Solution: The URL Dr. consulted with Counter Intelligence and a third party web design firm during a complete redesign of the company’s consumer website. The URL Dr. completed a keyword research project that included analysis of the industry and the company’s competition. Custom page content was written and the pages of the site were optimized for search engine visibility. An aggressive Pay Per Click (PPC) campaign was designed and implemented by The URL Dr. The company also utilized industry specific opportunities online, such as Angie’s List.
Services Utilized: Web Site Design and Usability Consulting, SEO, PPC, Local Search
Results: The online marketing campaign saw web leads quadruple within six months. Not only did business increase substantially, but the web leads came in at 30% the cost of leads from a consecutively run television campaign. The client also experienced a higher close rate with the web leads due to the ability to closely target qualified customers within a geographically targeted area.
Testimonial: “Your work has been great. Thanks for all the support and professionalism.” – Richard Trimber, President & COO, Counter Intelligence, Inc. / CIA Counters
Read a case study about a small business retailer with wholesale and retail needs.
