Questions: Is your company listed at the top of the Google Maps search results? Do you know how Insider Pages and Yelp can help your online and offline business?
Consider that 57% of people who shop online admit to “shopping online, purchasing offline” and 80% of shopping takes place within 50 miles of home. Business local search is helping to replace the use of the phone book and you certainly don’t want to lose out on that search traffic.
Local Search Marketing Services include Google Maps, Yahoo Local Search, Bing Maps, various Yellow Pages directory sites, review sites, vertical directories in your particular industry, local guides, newspapers, and top local search engines.
As with any search engine optimization tactic, there are ways to increase your visibility and there are ways to hurt your visibility. That’s why working with a professional provider of local search marketing services, like The URL Dr., is critical to your online success. Local search isn’t meant to be a stand alone program, but used as part of a total Holistic Website Marketing plan, it can improve ROI and overall traffic.
One aspect of building your business local search presence and showing that you are a trusted member of the community is the number of customer reviews associated with your local business listings. Customers can leave reviews directly at the search engines, like Google and Yahoo, or they can go to a review engine, like Yelp and InsiderPages, and leave a review. These reviews allow customers to tell people if they liked your product or service or not. It’s important to monitor these reviews and respond promptly to them. Whether you like it or not, people are talking about your company online. Make sure what they are saying is good and that you are part of the conversation.
The URL Dr. can help your company attain top rankings in business local search and increase traffic to your website through local search marketing services. This is a great tactic for gaining visibility and getting in front of potential customers. Used in conjunction with other forms of social media, such as corporate blogging, reputation management, and social networking, you can really outshine and outrank your competitors.
61% of business local searches end in a purchase. Don’t miss out on this high converting traffic. Request a no cost quote for local search marketing services from The URL Dr.
