The URL Dr. is proud to announce the premiere broadcast of our new radio show, “Prescriptions for Online Success.” Broadcasting every Saturday at 1:30 PM from AM1450 The Source in Frederick, Maryland, and available in video playback online, you can join The URL Dr. each week for conversations and advice to help grow your business online. The debut broadcast features Gina Watkins and Brett Lemoine of Constant Contact discussing email marketing best practices for small business and how to use email to engage with customers and prospects. Watch the entire broadcast here.
Kim Butler, The URL Dr., was recently featured in a Constant Contact webinar for Solution Providers, outlining her suggestions for helping clients exceed their business goals with Toolkit, Constant Contact’s new all-in-one small business marketing product. Kim discussed her marketing strategies and why she developed a customized e-learning system, Learn in 45 for Constant Contact Toolkit, to help new users learn and implement all the best practices of Toolkit.
As The URL Dr., I’ve seen my fair share of small and mid-sized businesses with online disasters. It doesn’t seem matter how big or small the company is. From $200 million dollars a year in annual sales to the one man show just starting out, there is a real lack of knowledge out there in how to present yourself online and convert visitor traffic to sales.
But not every small business that has an online issue has the budget to fix it and some businesses want to do the work in-house. I’ve struggled for several years trying to figure out how to address this segment of the market. I know what it’s like to be the business owner with a big hot mess and no means to fix it. Many businesses have staff members who are “ready” to fix the problem, “willing” to fix the problem, but don’t have the expertise to make them “able” to fix the problem. Read more
Do you have all the tools you need to be successful marketing your small business? Or are you still trying to figure out what tools you should be using? It can be a daunting task to locate and evaluate the tools that can really make a noticeable difference in your marketing efforts and your bottom line.
With the release of the long awaited “Toolkit” from Constant Contact, small business got one step closer to really being able to compete against the big boys. The new all-in-one marketing platform helps small businesses get new and repeat customers using email, social, mobile, and the web.
Toolkit offers 15 campaign types to choose from and helps companies map their marketing to specific business goals. The system uses newsletters, trackable coupons, online event registration, local deals, donation campaigns, online surveys, and social promotions to help customers engage their audience and increase their ROI. Read more
43% of email is now opened on a mobile device, which means you need to be creating emails that are mobile-friendly. Mobile-friendly emails are designed to display optimally on smartphones, tablets, but also desktops and laptops. How can you ensure that your emails will look great regardless of where your customers and prospects are viewing them?
We’ve put together 5 Simple Tips for Mobile Friendly Emails. covering basic design best practices that will give you a more professional image.
Ever get stumped about what to post in your social media? We all do. But here’s a great list of 25 ideas for social media posts. From sharing your opinion on an industry topic to highlighting your customers or an employee, there are lots of different things that you can post about. Try a different one each day this month.
Download the PDF 25 Ideas for Social Media Posts, print it out, and keep it by your desk for inspiration about what to share with your fans.
I had a great time with the staff of 93.9 WKYS Radio in Silver Spring, MD, recording the latest ads for Toolkit from Constant Contact. I love working with radio and doing voice over work for video. This was a labor of love and I’m thrilled to have been asked to record the spots for Constant Contact.
As a Platinum Level Solution Provider, I’d been given early access to Toolkit and have been testing the product since late December. I’ve been really impressed with the new functionality and dashboard that gives you one place to manage your email marketing, event marketing, social media campaigns with Facebook, and online surveys. I’m looking forward to the launch of Toolkit later this month and finally being able to announce our very special new product that is a free ad on to Toolkit. Only available from The URL Dr. Stay tuned for more information to be made public very soon.
Many small businesses send email and post on social media, but there are far fewer that really know how to utilize both together, to improve their bottom line. This month’s eBook addresses how to grow your business and attract new customers by using both email marketing and a social media strategy. In fact, the eBook is actually five eBooks in one. Here’s a short run down of what you’ll get: Read more
The URL Dr. is thrilled to have been named a 2013 Solution Provider All Star by Constant Contact®, Inc., the trusted marketing advisor to more than half a million small businesses worldwide. Every year, Constant Contact awards the All Star to a select group of organizations successfully leveraging their online marketing tools. The URL Dr. was recognized as a Solution Provider All Star for success achieved on behalf of our clients. Campaign results ranked among the top 10% of Constant Contact’s international customer base. Read more
The URL Dr. recently teamed up with Caldwell and Kaufman Butler during Teens for Jeans, a national campaign to highlight the needs of homeless teenagers in the U.S. 35 pairs of gently used blue jeans were collected and donated by Caldwell and Kaufman to Aeropostale at Prime Outlets in Hagerstown, Maryland. Read more
The URL Dr. is an independent, Maryland based online marketing agency that specializes in helping small to mid-sized businesses be more successful online.
The URL Dr. LLC
4539 Metropolitan Court
Frederick, MD 21704
The URL Dr. LLC
4539 Metropolitan Court
Frederick, MD 21704