Q&A with The URL Dr. – How to Grow Your Email List



Q&A with The URL Dr. – How To Grow Your Email List

In this week’s webinar, “Rock Your Holidays and Grow Your Business,” The URL Dr. answered questions about kick-starting your online marketing efforts during the busy holiday season.  Here’s an excerpt from our Q&A session:

Question:

“I’m just starting out, how to I get people to give me their email address?”

Answer:

“When we’re all starting out adding friends and family to your list, that’s a good place to start.  We actually have a great resource, it’s called 60 Ways to Grow Your Email List.

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How to Segment Your Email List

The URL Dr House Calls – How to Segment Your Email List.

What’s all the hub bub about segmentation? Well think about it. If you sold veterinary supplies and dental supplies, would you sell the same products to both a dentist and a veterinarian? Of course not. So don’t send the same email to everyone on your list. Divide your list up into segmented, like groups and target different messages to each. This 55 second video shows you how to segment your email list for better open rates and better conversion rates. Try this great suggestion from The URL Dr. and let us know your results.

How to Develop Marketing Objectives

The URL Dr House Calls – How to Develop Marketing Objectives.

 

In today’s “House Calls,” The URL Dr. gives practical advice to small business on how to develop marketing objectives. There are 3 simple questions you should ask that will let you know if the marketing objectives you’ve chosen, are the right ones. And don’t forget, after you gone to all the trouble of developing your objectives, right them down and post them for your entire staff to see. Get everyone on the same page and you’ll have greater success.

When is the Best Time to Send Email?

House Calls with The URL Dr – Best Time to Send Email Video
 

 

In this video episode of “House Calls,” The URL Dr. discusses when is the best time to send email? It can vary from industry to industry, business to business, but there is an easy test you can perform to determine not only the best day of the week to send your emails, but also the best time of the day. Try this simple trick and let us know if you see an improvement in open rates and conversion.

Prescriptions for Online Success Radio Show Debuts

Prescriptions for Online Success Radio Show DebutsThe URL Dr. is proud to announce the premiere broadcast of our new radio show, “Prescriptions for Online Success.”  Broadcasting every Saturday at 1:30 PM from AM1450 The Source in Frederick, Maryland, and available in video playback online, you can join The URL Dr. each week for conversations and advice to help grow your business online.  The debut broadcast features Gina Watkins and Brett Lemoine of Constant Contact discussing email marketing best practices for small business and how to use email to engage with customers and prospects.  Watch the entire broadcast here.

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The URL Dr. featured expert in Constant Contact Toolkit Webinar

The URL Dr. featured expert in Constant Contact Toolkit WebinarKim Butler, The URL Dr., was recently featured in a Constant Contact webinar for Solution Providers, outlining her suggestions for helping clients exceed their business goals with Toolkit, Constant Contact’s new all-in-one small business marketing product.  Kim discussed her marketing strategies and why she developed a customized e-learning system, Learn in 45 for Constant Contact Toolkit, to help new users learn and implement all the best practices of Toolkit.

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The URL Dr. Launches a New e-Learning System for Small Business

Learn in 45 e-Learning System

As The URL Dr., I’ve seen my fair share of small and mid-sized businesses with online disasters. It doesn’t seem matter how big or small the company is. From $200 million dollars a year in annual sales to the one man show just starting out, there is a real lack of knowledge out there in how to present yourself online and convert visitor traffic to sales.

But not every small business that has an online issue has the budget to fix it and some businesses want to do the work in-house. I’ve struggled for several years trying to figure out how to address this segment of the market. I know what it’s like to be the business owner with a big hot mess and no means to fix it. Many businesses have staff members who are “ready” to fix the problem, “willing” to fix the problem, but don’t have the expertise to make them “able” to fix the problem. Read more

Toolkit, What Every Small Business Needs to Succeed

Constant Contact ToolkitDo you have all the tools you need to be successful marketing your small business? Or are you still trying to figure out what tools you should be using?  It can be a daunting task to locate and evaluate the tools that can really make a noticeable difference in your marketing efforts and your bottom line.

With the release of the long awaited “Toolkit” from Constant Contact, small business got one step closer to really being able to compete against the big boys. The new all-in-one marketing platform helps small businesses get new and repeat customers using email, social, mobile, and the web.

Toolkit offers 15 campaign types to choose from and helps companies map their marketing to specific business goals. The system uses newsletters, trackable coupons, online event registration, local deals, donation campaigns, online surveys, and social promotions to help customers engage their audience and increase their ROI. Read more

The URL Dr.’s 5 Simple Tips for Mobile-Friendly Emails

5 Tips for Mobile Friendly Emails43% of email is now opened on a mobile device, which means you need to be creating emails that are mobile-friendly.  Mobile-friendly emails are designed to display optimally on smartphones, tablets, but also desktops and laptops.  How can you ensure that your emails will look great regardless of where your customers and prospects are viewing them?

We’ve put together 5 Simple Tips for Mobile Friendly Emails.  covering basic design best practices that will give you a more professional image.

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25 Ideas for Social Media Posts

25 Ideas for Social Media Posts

Ever get stumped about what to post in your social media? We all do. But here’s a great list of 25 ideas for social media posts. From sharing your opinion on an industry topic to highlighting your customers or an employee, there are lots of different things that you can post about. Try a different one each day this month.

Download the PDF 25 Ideas for Social Media Posts, print it out, and keep it by your desk for inspiration about what to share with your fans.