Live events are a great way to promote your small business and get the word out about what you do. Offering helpful information to attendees shows that your an expert in your field and builds your credibility. Whether you host an online event such as a webinar or an offline seminar or workshop, you’ve got several choices for tools that make event planning and marketing a breeze.

The two biggest event marketing tools in the industry are Event Spot by Constant Contact and EventBrite. With both of these tools, you have the ability to create a custom web page for your event that you can link to your current website or use as a stand alone landing page. You can take online registrations, charge for tickets, send emails about the event, promote through social media and track attendees. Both systems have apps for your smart phone and tablets to check in attendees at the event, scan tickets and charge at the door.  Read More→

A Conversion Site is designed to sell something, whether it’s a product or service. It may be an e-commerce or it may be a a site designed to collect leads or appointments. Regardless, it’s goal is to make your company money. Read More→

So you’re a small business owner with a website that doesn’t have enough traffic.

What’s the secret sauce? How do you get more qualified traffic into your website? Read More→

So you’re a small business owner with a website that doesn’t have enough traffic.

What’s the secret sauce? How do you get more qualified traffic into your website? Read More→

I was recertified as a Bing Ads Accredited Professional today. I have been certified in the Microsoft/Bing Pay Per Accredited Professionals for pay per click management since 2009.

Microsoft requires all accredited professionals to take a yearly exam to become recertified in their pay per click management program. You can view my creditials on the Bing Accredited Professional Member Profile site.

Content is king, but what’s the best way to present it? Here is list of tips and tricks for small businesses when writing content for the web in a fun Prezi video that you can watch in 2 minutes. Read More→

There’s no question that online, content is king. But how exactly should that content be written? In the last post of my “Website Design Basics for Small Business” series, I’m going to outline basic tips for writing content for your website or blog.

Writing unique, original content for your website, is an excellent way for small businesses to gain visibility online through natural search engine rankings and social media. Your content can focus on solving problems for potential customers, offer directions in a how-to format, or be a list of resources. Read More→