Q&A With The URL Dr. – Best Practices for Calls to Action?

 Q&A With The URL Dr. – Best Practices for Calls to Action?

In this week’s webinar, “How to Market Your Small Business or Non-Profit Online,” The URL Dr. answered questions about core marketing concepts.   Here’s an excerpt from our Q&A session:

Question:

“Do you have suggestions for best practices for using calls to action?”

Answer:

“You want to make sure that your calls to action are at the top of your webpages, at the top of your emails.  That they are visual and that they are easy to see.  I often get on small business websites with particular colors.  When you land website, where is your eye drawn?  It should not be drawn anywhere but to the call to action.  That’s the most important thing on your website or in your email.  Everything else is just an accessory to that call to action.”

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Q&A With The URL Dr. – Best Time to Post on Social Media?

Q&A With The URL Dr. – Best Time to Post on Social Media?

In this week’s webinar, “How to Market Your Small Business or Non-Profit Online,” The URL Dr. answered questions about core marketing concepts.   Here’s an excerpt from our Q&A session:

Question:

“How do I know the best time to post on social media?”

Answer:

“What you can do is an abbreviated version of what we told you about in this webinar and what we talk about in our email webinars about the best time to send your emails.  You can do the same sort of test with social media.  Watch your social media.  What posts get the most interaction on different times of the day, different days of the week, different subject matter?”

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Q&A With The URL Dr. – What are Garbage Links?

Q&A With The URL Dr. – What are Garbage Links?

In this week’s webinar, “How to Market Your Small Business or Non-Profit Online,” The URL Dr. answered questions about core marketing concepts.   Here’s an excerpt from our Q&A session:

Question:

“What are garbage links?”

Answer:

“Inbound links, these are other websites that are linking to your website, but they don’t have anything to do with your business.  They’re not relevant.  Years ago it was very popular to buy links from ‘link farms.’  They would attach links to your website from thousands of other websites all over the place or overseas that didn’t have anything to do with your company.  When you hear companies talk about being penalized a lot of the time this is what this is from.”

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Q&A With The URL Dr. – How Much do Online Business Directory Listings Cost?

Q&A With The URL Dr. – How Much do Online Business Directory Listings Cost?

In this week’s webinar, “How to Market Your Small Business or Non-Profit Online,” The URL Dr. answered questions about core marketing concepts.   Here’s an excerpt from our Q&A session:

Question:

“Is there a cost associated with claiming listings on online business directories?”

Answer:

“With most of them no.  Now there are some directories that you have to pay for, but the big ones that I listed and the ones that are the most important for you to be in, do not have a cost.  There are free listings available.”

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Q&A With The URL Dr. – Will my Emails Look Good to Mobile Users?

Q&A With The URL Dr. – Will my Emails Look Good to my Mobile Clients?

In this week’s webinar, “Is My Marketing Mobile Friendly and Why Should I Care?,” The URL Dr. answered questions about making your website and email mobile friendly.   Here’s an excerpt from our Q&A session:

Question:

“How can I make sure that my emails look good to mobile users?”

Answer:

“Send it to yourself.  Before you send it out to your audience, you want to make sure to test it.  Send it to yourself, take a look at it on your phone, on your Ipad or other tablet.”

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Q&A With The URL Dr. – Are my Clients Using Desktop vs. Mobile?

Q&A With The URL Dr. – Are my Clients Using Desktop vs. Mobile Device?

In this week’s webinar, “Is My Marketing Mobile Friendly and Why Should I Care?,” The URL Dr. answered questions about making your website and email mobile friendly.   Here’s an excerpt from our Q&A session:

Question:

“I’m not sure who is using a mobile device and who is using a desktop.  Is there a way I can tell what device my clients are using?”

Answer:

“This is an important question because obviously because if you’ve got tons of people using mobile devices and you’re not aware of this.  And your site’s not responsive design and you’re not worrying about what your emails look like but you really do have a lot of people using it and you don’t know about it.  How do you find out?”

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Q&A With The URL Dr. – How Can I Make My Site Come Up in Local Search?

Q&A With The URL Dr. – How Can I Make My Site Come Up in Local Search?

In this week’s webinar, “Is My Marketing Mobile Friendly and Why Should I Care?,” The URL Dr. answered questions about making your website and email mobile friendly.  Here’s an excerpt from our Q&A session:

Question:

“How can I make my site come up in local search?”

Answer:

“Local search is hugely important for businesses that are relying on their community, their neighborhood and their town to support them.  We mentioned in the webinar about claiming listings on yelp.com and yellowpages.com, etc.  Some of those are paid, but most of those services all have free listings, so absolutely claim your free listings.”

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Q&A with The URL Dr. – Can I Make my Website More Responsive?

Q&A with The URL Dr. – Can I Make my Website More Responsive?

In this week’s webinar, “Is My Marketing Mobile Friendly and Why Should I Care?,” The URL Dr. answered questions about making your website and email mobile friendly.   Here’s an excerpt from our Q&A session:

Question:

“My current website is not responsive design.  Is there anything that I can do to make my website more responsive other than doing a complete redesign?”

Answer:

“Unfortunately, there’s not really a quick fix.  The quickest fix if you are using WordPress, for example, you can change the template you are using to a responsive design template which saves you a little bit of time in having to completely redo everything.”

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Q&A with The URL Dr. – How Do I Know If My Email is Too Long?

Q&A with The URL Dr. – How Do I Know If My Email is Too Long?

In this week’s webinar, “Is My Marketing Mobile Friendly and Why Should I Care?,” The URL Dr. answered questions about making your website and email mobile friendly.  Here’s an excerpt from our Q&A session:

Question:

“How do I know if my email is too long?”

Answer:

“For those of us who  like to write, we sometimes have a hard time deciding exactly how long is too long.  The best thing to do is to send that email to yourself.  You always want to test your email out before you send it out to your entire audience.”

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Q&A with The URL Dr. – Tips for Marketing Professional Services

Q&A with The URL Dr. – Tips for Marketing Professional Services

In this week’s webinar, “Rock Your Holidays and Grow Your Business,” The URL Dr. answered questions about kick-starting your online marketing efforts during the busy holiday season.  Here’s an excerpt from our Q&A session:

Question:

“What are your tips for marketing a professional services firm through Constant Contact and social media?”

Answer:

“What we recommend to our B2B customers is content marketing, using a piece of content in place of a coupon.  With B2B/business customers, you don’t have a coupon you can offer, but you’ve got knowledge.  You’re an expert in what it is that you do and you can use that knowledge to draw people in and develop a relationship with them.”

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