Live events are a great way to promote your small business and get the word out about what you do. Offering helpful information to attendees shows that your an expert in your field and builds your credibility. Whether you host an online event such as a webinar or an offline seminar or workshop, you’ve got several choices for tools that make event planning and marketing a breeze.
The two biggest event marketing tools in the industry are Event Spot by Constant Contact and EventBrite. With both of these tools, you have the ability to create a custom web page for your event that you can link to your current website or use as a stand alone landing page. You can take online registrations, charge for tickets, send emails about the event, promote through social media and track attendees. Both systems have apps for your smart phone and tablets to check in attendees at the event, scan tickets and charge at the door. Read More→