I recently launched a new Google Adwords campaign for a client. This client had tried Adwords several years ago with a trial campaign that they ran for several months. They didn’t have any noticeable success with it and turned it off. The account sat for several years with no action until the client hired me. I had asked the client about opening a new account, but they preferred to use the original account. I had not seen significant problems with using an existing account with another campaign in it, so I loaded the new campaign into the old account.

I started turning ad groups on and thought it was curious that the majority the quality scores were twos. There were a few ones mixed in, as if that were any better. I was used to new campaigns starting out with a quality score of seven, so this was not the norm. I tried increasing some of the bids to see if this would alter the quality scores and it did not. With a quality score of two, my new ads weren’t even running. No client wants to hear their ads aren’t running, they want to see results. Read More→